Saudia Leads YouGov's Best Brand Ranking in Saudi Arabia for Third Year
In an impressive streak, Saudia, the national airline of Saudi Arabia, has clinched the top spot in YouGov’s Best Brand Rankings within the Kingdom for the third consecutive year. This notable achievement highlights the airline's strong brand health, reflected in a score of 59.4. YouGov's comprehensive evaluation takes into account several key performance indicators, including impression, quality, value, satisfaction, recommendation, and reputation, measured over the entire year.
The commendation underscores Saudia's enduring dedication to excellence and customer satisfaction. Essam Akhonbay, the Vice President of Marketing at Saudia, expressed pride in this accomplishment, viewing it as evidence of the airline's commitment to its patrons and a reflection of its reputation as a preferred carrier. "This recognition is a testament to Saudia's unwavering commitment to excellence and customer satisfaction, and we are honored to witness the successes of Saudia year after year," he remarked.
Saudia's achievement is not just a testament to its service quality but also aligns with its strategic mission to act as the Wings of Vision 2030, bridging over 100 destinations across four continents. The airline's continuous top ranking reaffirms its role in exceeding customer expectations and its expertise in catering to the needs of its guests with unparalleled services.
This accolade from YouGov serves as a reminder of Saudia's prominent place in the aviation industry in Saudi Arabia, driven by a profound understanding of its guests' needs and a relentless pursuit of providing the best-in-class services. As Saudia continues to soar high, its repeated recognition in YouGov's rankings highlights the successful implementation of its customer-centric strategies and its significant contribution to the global aviation sector.