Philippines is one of the most popular destinations in 2023
There is not much time left before the end of 2023, so it's time to summarize. Asian airline AirAsia has already summarized the outgoing year. Malaysia, Thailand, and the Philippines were highlighted as the most popular destinations.
What else did customers choose for themselves, what trends prevailed this year? What has AirAsia achieved this year? When in Manila knows the answers to these questions.
The last week of the month is the peak of ticket bookings
After analyzing the data on airasiaMOVE transactions, the peak days for booking tickets of all categories available in the app are the last week of the month, traditionally after salaries are paid.
Among the most popular destinations booked during 2023 were Kuala Lumpur and Kota Kinabalu in Malaysia, Bangkok and Chiang Mai in Thailand, and Manila in the Philippines.
Nadia Omer, Executive Director of airasia MOVE (the airline's mobile application), said:
"We provide the best opportunities for our app users. In particular, we have a promotion every month, such as the Superapp Super Sale. An exclusive sale until December 17, where you can buy international flights with a 20% discount, 30% discount for hotels around the world and much more."
Travelers choose low-cost accommodation over luxury hotels
74% of airasia MOVE users chose hotels priced between Php3,000 and Php4,800 (USD54 to USD87), with Resorts World Group, Ibis and Favehotel among the top choices for travelers in the region. Interestingly, most hotel bookings were made about 30 days before arrival, while airline tickets were booked earlier.
More than 2 billion - that's how many points airasiaMOVE users have spent
Why this number? Airasia MOVE users often use the airasia rewards loyalty program. Statistics show that the number of airasia downloads increased by more than 40% in 2023 compared to 2022. In total, members redeemed up to 2.3 billion airasia points for transactions in the airasia MOVE system.
"We are preparing for 2024. We are improving our app, as well as updating and improving its content. Soon, we will have an updated subscription plan for airline tickets, the best deals on flights, hotels, etc.", Nadia Omer summarized.