Oracle Introduces OPERA Cloud Central: A Game-Changer in Hospitality Management

By Ivan PetrenkoJan 31, 2024 15:37 PMNews
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The hotel staff works at the front desk, handling reservations, and interacting with guests
The hotel staff works at the front desk, handling reservations, and interacting with guests. Source: pixabay

Oracle has recently unveiled the OPERA Cloud Central, a groundbreaking hospitality platform that seamlessly integrates various modules of the OPERA Cloud under a unified user interface. This innovation revolutionizes hotel management by providing a comprehensive view of crucial aspects like distribution, sales, service interactions, loyalty programs, and more, paving the way for swifter, more effective decision-making that benefits both staff and guests.

The Scandic Hotels Group, a leading Nordic hotel chain, has become the first to implement OPERA Cloud Central across its 280 properties in six countries. This integration, which includes OPERA Cloud Property Management and Sales and Events management, is set to transform Scandic's operations. By connecting all relevant data and utilizing built-in analytics, Scandic aims to achieve real-time insights across its locations. This move is expected to enhance operational efficiency, revenue opportunities, and guest experiences significantly.

Jens Mathiesen, President & CEO of Scandic Hotels Group, emphasized the alignment of this solution with their strategy to enhance guest experiences and operational cost-effectiveness. The unified platform is anticipated to streamline operations, facilitate staff duties, foster commercial opportunities, and deepen customer understanding, thereby elevating the overall hotel experience.

OPERA Cloud Hospitality Platform's expansion to include Distribution, Central Reservations, Central Sales, and Loyalty functionality marks a significant advancement in hotel management. The integration of OPERA Cloud Property features with new components from OPERA Cloud Central is designed to eliminate operational silos and streamline functions both on-site and at a corporate level. This comprehensive approach ensures that all stakeholders have access to crucial information at every customer touchpoint.

The platform's open architecture, built-in integration services, and open APIs accelerate innovation and market initiatives. Key functions include:

  • Contact Center: Enhances reservation processes, personalizes guest experiences, and identifies upsell opportunities. Special offers and package add-ons are geared to increase revenue opportunities across various segments.
  • Central Sales: Bolsters sales effectiveness by centralizing management of accounts and activities, thereby optimizing account and team performance monitoring.
  • Distribution: Simplifies channel management by directly connecting distribution and revenue channels. This feature allows for agile adjustments to new business requirements, offering unlimited rates and inventory options.
  • Loyalty: Improves recognition and rewards for frequent guests, with fully integrated guest profiles in OPERA Cloud workflows, offering flexibility in program rules and guest experiences.

Alex Alt, EVP and GM of Oracle Hospitality, highlighted the transformational aspect of OPERA Cloud Central. The platform connects key elements across property and brand management operations under one common data foundation. This integration equips brands and their hotels with the efficiency and insights needed to continually adapt to the dynamic needs of their businesses and guests.

The launch of Oracle OPERA Cloud Central represents a pivotal moment in the hospitality industry, setting a new standard for hotel management technology. This comprehensive solution promises to redefine guest experiences and operational excellence, positioning Oracle at the forefront of hospitality innovation.

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