Oracle and Marriott International: A Strategic Partnership for Enhanced Hospitality Management
In a significant move set to redefine hospitality management, Oracle announced its collaboration with Marriott International. The partnership will see Marriott International integrating Oracle Hospitality OPERA Cloud Property Management System (PMS) and Sales and Event Management solutions across its properties. This strategic decision marks a pivotal step for Marriott, encompassing Luxury, Premium, Select Service, and Midscale Properties, towards elevating property management through cutting-edge technology.
Oracle's OPERA Cloud emerges as a comprehensive hospitality platform designed to enhance guest experiences while bolstering efficiency and revenue growth for Marriott. According to Alex Alt, Executive Vice President and General Manager of Oracle Hospitality, the platform's integration capabilities extend from upselling to managing sales and events, supported by a robust security-first approach. Oracle’s dedication to cloud innovation promises to empower Marriott properties to achieve their financial and operational goals, ensuring unparalleled customer satisfaction.
The foundation of this partnership lies in the high-performance and secure Oracle Cloud Infrastructure (OCI), which will enable Marriott to streamline hotel operations and guest services. By centralizing data, Marriott aims to gain deeper guest insights for improved planning and customer service. Additionally, the OPERA Cloud Sales and Event Management component will optimize Marriott’s event spaces, enhancing everything from meeting rooms to catering services.
Erika Alexander, Chief Global Operations Officer at Marriott International, highlighted the critical role of technology and data platforms in adapting to evolving customer needs. Oracle OPERA Cloud stands as the backbone of service excellence, empowering Marriott associates to focus on delivering exceptional guest care.
Furthermore, Marriott’s commitment to optimizing its workforce and IT architecture is evident in its adoption of Oracle Fusion Cloud Human Capital Management (HCM). The hotelier is also leveraging multicloud architectures with OCI and Microsoft Azure, underscoring its strategy to scale IT infrastructure efficiently.
This collaboration between Oracle and Marriott International signifies a forward-thinking approach to hospitality management. By harnessing the power of Oracle's technology, Marriott is poised to redefine the guest experience, setting a new standard for operational excellence and customer engagement in the hospitality industry.