Norse Atlantic Launches New Route to Cape Town from London Gatwick

Norse Atlantic Airways is set to connect London Gatwick with Cape Town International Airport, starting October 28. This marks the airline's first direct route to Africa, positioning Cape Town as a prime destination for the winter leisure market. The announcement introduces a significant addition to Norse’s network, particularly during the challenging winter season for airlines, especially long-haul low-cost carriers.

Details of the New Service

The new service will operate three times a week, utilizing the Boeing 787-9. This route, spanning 5,188 nautical miles (9,607 km), will be Norse’s longest, surpassing its current routes from Gatwick to Los Angeles and from Oslo to Bangkok. Flights are scheduled as follows: departing Gatwick at 20:00 and arriving in Cape Town at 09:30 the following day; the return flight leaves Cape Town at 11:45 and lands in Gatwick at 21:35.

Strategic Daytime Flights to Boost Efficiency

Uniquely, the return flight to Europe will operate during the day, a strategy aimed at reducing operational costs and increasing aircraft utilization. This approach is expected to yield lower fares, positioning Norse competitively against other carriers offering daytime services to Europe from Cape Town, including Lufthansa and Virgin Atlantic.

Competitive Landscape and Pricing

Norse will become the third carrier offering non-stop flights from London to Cape Town, joining British Airways and Virgin Atlantic. The new route offers a competitive edge with significantly lower fares. For example, a mid-November roundtrip with Norse is priced at approximately $614, including basic amenities, while similar non-stop services by other carriers are notably higher.

Implications for Travelers and the Airline Industry

This strategic expansion not only diversifies Norse Atlantic’s route portfolio but also enhances options for travelers seeking cost-effective and efficient travel to one of South Africa’s most popular destinations. It also introduces a fresh dynamic in the competition among long-haul carriers operating out of London.