Langham Unveils 'Brilliant': A New Epoch in Hotel Loyalty Programs

In an industry-first move, Langham Hospitality Group has launched 'Brilliant by Langham', a groundbreaking loyalty and experiences platform. Brilliant promises to redefine the hospitality landscape by offering a suite of personalized, experience-driven benefits to its guests, starting February 29th.

Brilliant merges a premium benefits program with tailored experiences and an unwavering dedication to service excellence. This innovative platform spans 30 hotels across Langham's esteemed brands, including The Langham Hotels & Resorts and Cordis Hotels & Resorts, among others. The Chelsea Hotel in Toronto also joins this exclusive list.

From the onset, Brilliant provides members with exclusive room rates and dining discounts across over 100 restaurants. The platform operates on a dual-point system, allowing members to accrue status points to ascend through membership tiers, and award points redeemable for a myriad of rewards.

But Brilliant's true allure lies beyond the conventional. It caters to the whims and fancies of its members with unique experiences such as private cooking sessions with celebrity chefs, intimate cultural performances, and local tours with native guides. These experiences are tailored to the expressed preferences of the members, ensuring a truly bespoke offering.

Bob van den Oord, CEO of LHG, articulates the essence of Brilliant, stating it's engineered to cater to the increasing appetite for enriching, personalized, and engaging hospitality experiences. He emphasizes that Brilliant not only offers immediate benefits but also personalizes the stay by learning guest preferences, rewarding loyalty, and creating customized experiences, thereby crafting indelible memories.

With Brilliant's inception, previous loyalty programs under the Langham umbrella will be retired, rewarding longstanding members with higher-tier memberships in the new program.

As Brilliant takes its maiden voyage in the hospitality realm, it not only offers an innovative approach to loyalty but also signals Langham's commitment to a future where hotel stays are not just about the place but the unique stories and memories that guests can weave during their visit. Visit BrilliantByLangham.com for further insights into a world where every stay promises to be as unique as the guests themselves.