Norwegian and Strawberry Launch Innovative Joint Loyalty Program

Norwegian and Strawberry have finalized a transformative partnership, merging their substantial loyalty programs—Norwegian Reward and Strawberry—into a joint venture, now catering to over 10 million combined members. This strategic collaboration is set to revolutionize the travel and loyalty landscape by offering a unified loyalty currency across a multi-partner ecosystem.

With the new venture officially operational, both companies have restructured the program to maximize the value proposition for members, ensuring a majority of the loyalty program benefits remain intact with Norwegian and Strawberry. This refined approach foregoes the initial financial gains anticipated by Norwegian in favor of a more balanced and beneficial setup for their members.

Launching in the second half of 2024, the joint venture introduces a groundbreaking concept: a single loyalty currency that can be earned and spent across a diverse range of partners and experiences. Geir Karlsen, CEO of Norwegian, highlights the game-changing nature of this initiative, "Our partnership will transform loyalty programs, offering a single currency that broadens our members' horizons and simplifies how they earn and spend their rewards."

Petter A. Stordalen, founder of Strawberry, added, "Our aim was to create a platform that not only enhances our existing programs but also attracts new partners, enriching the ecosystem further. With the Nordics' new loyalty currency, our members will enjoy unprecedented access to travel, dining, and leisure opportunities."

The joint venture between these two Nordic powerhouses signifies a strategic and cultural fit that is expected to create significant synergies and offer enhanced solutions for travelers. As the market anticipates the official launch next year, both members and partners can look forward to a suite of new benefits and opportunities that will redefine customer loyalty in the travel industry.