International Tourism Set for Full Rebound by 2024
The latest UNWTO World Tourism Barometer heralds an exciting era for global travel, with international tourism nearing a full comeback to pre-pandemic glory. The end of 2023 saw a remarkable 88% return to pre-pandemic levels, thanks to a surge in air travel and a strong resurgence in key Asian markets. Experts predict a complete revival by the end of 2024.
2023 was a banner year for regions like the Middle East, Europe, and Africa. The Middle East notably exceeded its pre-pandemic influx by 22%. Europe, a hot spot for travelers, regained a robust 94% of its 2019 visitor numbers, with the United States playing a significant part in this uptick. Africa wasn't far behind, reclaiming 96% of its former glory, while the Americas touched 90%. Asia and the Pacific showed mixed results, with South Asia bouncing back to 87% and North-East Asia at about 55% of their 2019 levels.
Economically, the rebound was substantial. International tourism raked in an impressive USD 1.4 trillion in 2023, inching close to 93% of its 2019 earnings. The broader tourism sector, including passenger transport, nearly hit the pre-pandemic mark with USD 1.6 trillion in revenues.
UNWTO Secretary-General Zurab Pololikashvili underlined the sector's resilience, noting its pivotal role in driving economies and job creation. He also stressed the need for sustainable and inclusive growth in the tourism landscape.
As we look to 2024, the forecast is bright. International tourism is not just expected to recover fully but could even surpass 2019 levels by 2%. This upbeat projection, however, depends on Asia's recovery trajectory and the global economic climate. The UNWTO Tourism Confidence Index survey mirrors this optimism, with a majority of tourism professionals expecting a brighter 2024.
Several factors are set to boost this growth. The revival of Asian markets, especially China's tourism sector, and travel-friendly policies in the Middle East, Africa, and Europe, including new visa regimes, are likely to encourage more travel. The United States' strong travel activity will further enhance global tourism.
Yet, the path to recovery isn't without challenges. Economic pressures and geopolitical issues could curtail growth. Travelers are likely to prioritize value and sustainability, with businesses facing labor shortages in meeting the high demand.
In essence, as we gear up for a historic recovery in international tourism by 2024, the journey promises to be as dynamic as the destinations themselves. With the world on the move again, the tourism sector's ability to adapt and embrace sustainability will be crucial in sustaining this upswing.