In which country has the demand for beer fallen sharply and why: consumers are choosing other options on the alcohol market or quitting drinking

Tourists who like to taste beer in different countries should be prepared for the fact that in America, the level of consumption of the intoxicating drink has fallen to the lowest level in a generation. It was harder to find friends for a glass of beer in the United States than in the Czech Republic or Germany.

In 2023, the demand for this drink fell to its lowest level in decades, NBC News reports. According to the industry group Beer Marketer's Insights (BMI), consumers have switched to other types of alcohol or quit drinking it altogether.

"It's been a tough year for beer," summarized David Steinman, BMI vice president and executive editor.

According to estimates, for the first time since 1999, beer shipments fell below 200 million barrels, not least due to the boycott of the popular Bud Light company.

Producers of the malt beverage are still afloat, as they have raised prices, but indicators point to a decline in interest in traditional beer among Americans.

Instead, consumers are choosing new, interesting and unusual beverage options.

According to Lester Jones, vice president of analytics and chief economist at the National Association of Beer Wholesalers, "some of the world's largest soft drink and energy drink manufacturers have introduced sugar-sweetened alcoholic beverages to the market. These offerings are competing with traditional malt and hop beverages.