IHG's Grand Slam: Unveiling a Spectacular Lineup of Global Sports Partnerships for 2024
IHG Hotels & Resorts is starting the year 2024 with a bang, unveiling new additions to its global sports partnerships. The noteworthy collaborations include the Professional Pickleball Association in the U.S. and the recently announced Six Nations Rugby spanning Europe and South Africa. Longstanding relationships, such as the one with the United States Tennis Association, are also set to continue. This strategic move expands IHG's sports partnerships, offering IHG One Rewards members a diverse array of options to utilize their loyalty points on exclusive experiences available through the IHG One Rewards Access platform.
IHG One Rewards members can anticipate a range of exclusive opportunities, from behind-the-scenes stadium tours to signed merchandise from legendary players, across the sports landscape. This move aims to bring fans closer to the action on the court, field, or pitch.
Notable highlights among the partnerships include:
IHG has extended its multi-year agreement with the United States Tennis Association (USTA), solidifying its role as the Official Hotel and Hotel Loyalty Program of the US Open Tennis Championships. IHG One Rewards members attending the event will experience IHG’s top-tier hospitality and global luxury legacy for the sixth consecutive year.
Continuing its ongoing partnership, IHG remains the Official Hotel and Hotel Loyalty Program Partner of Major League Soccer. Members can expect enhanced redemption opportunities as the season kicks off in mid-February.
In a groundbreaking move, IHG has become the first Official Hotel & Resort Partner for the Professional Pickleball Association (PPA). This year-round partnership will connect IHG’s expansive portfolio with the rapidly growing community of pickleball players and fans.
A new long-term partnership with Six Nations Rugby establishes IHG as the first Official Hotel Partner. IHG aims to immerse fans in the rugby experience, providing IHG One Rewards members with exclusive opportunities related to the Guinness Men’s and Women’s Six Nations tournaments.
IHG continues its role as the Official Hotel Partner of the Investec Champions Cup and EPCR Challenge Cup in 2024. The partnership enables global fans to engage with IHG One Rewards through ticket redemptions and in-game events.
IHG's extensive partnership with Rugby Australia continues, spanning two decades. IHG serves as the Official Hotel Provider for the Wallabies and the Exclusive Hotel Partner for SANZAR, covering premier tournaments in Australia and New Zealand.
IHG's three-year deal with A-Leagues, the pinnacle of professional football in Australia, persists. IHG remains the Official Accommodation Partner for both the Isuzu UTE A-League Men’s and the Liberty A-League Women’s competitions, offering members exclusive access to tickets and player engagements.
Beyond the arena, IHG is facilitating more ways for loyalty members to redeem points through the IHG One Rewards mobile app. Members can access the diverse world of IHG’s 19 brands and over 6,000 hotels with ease, making their loyalty experience seamless and rewarding.
