IHG Hotels & Resorts Teams Up with Six Nations Rugby for Unforgettable Fan Experiences

London, UK – 15 January 2024: In a groundbreaking move, IHG Hotels & Resorts has forged a long-term partnership with Six Nations Rugby, the prestigious organization behind the annual Guinness Men’s and Women’s Six Nations tournaments. This collaboration marks IHG's debut as the first Official Hotel Partner of Six Nations Rugby, promising to deliver an array of unique fan experiences throughout the highly anticipated Championships.

Set to enhance the 2024 Guinness Men’s Six Nations commencing on February 2nd, and the following Guinness Women’s Six Nations in March, IHG Hotels & Resorts is gearing up to make a significant impact both on and off the rugby field. The matches, hosted across England, France, Ireland, Italy, Scotland, and Wales, provide a perfect stage for IHG to connect rugby enthusiasts with the heart of the action.

A notable highlight of this partnership is the exclusive opportunities it offers to IHG One Rewards members. They can now use their loyalty points to bid for extraordinary Six Nations experiences through the IHG One Rewards Access platform. These include behind-the-scenes stadium tours, pitch-side experiences, match tickets coupled with hotel packages, and even chances to witness team training sessions.

Karin Sheppard, Managing Director, Europe for IHG Hotels & Resorts, expressed enthusiasm for the alliance: "Travel inherently unites people and their passions. Our partnership with Six Nations Rugby is a testament to this, bringing our IHG One Rewards members closer to the thrilling world of the Championships." She also emphasized the addition of Six Nations Rugby to IHG's impressive array of sporting partnerships, reinforcing the brand's commitment to offering unique, unmissable experiences.

Tom Harrison, CEO of Six Nations Rugby, also shared his excitement about the partnership. He lauded IHG Hotels & Resorts for its global reputation and expertise in connecting guests with premier sporting events, expressing eagerness for the unique fan experiences this collaboration will spawn.

This partnership is a strategic addition to IHG Hotels & Resorts' expanding sports partnership portfolio, which already includes European Professional Club Rugby (EPCR), Major League Soccer (MLS), US Open Tennis, and Germany's RB Leipzig football club. It promises to be a game-changer, amplifying the excitement of the Six Nations Championships and offering fans new, immersive ways to experience the sport they love.