IHG Hotels & Resorts Leads in Midscale Segment

IHG Hotels & Resorts (IHG) reaffirms its dominance in the midscale segment at the HUNTER Hotel Investment Conference, highlighting strategic growth and expertise across its portfolio.The annual event sets the stage for IHG's showcase of its midscale prowess, following a successful 2023 marked by over 150 openings and 300 signings worldwide for its midscale brands.

The surge in development underscores IHG's commitment to expansion and investment in its brands, fostering a robust midscale ecosystem poised for future growth.Driven by increasing owner and guest interest, IHG's midscale segment experiences a surge, with forecasted revenue growth from $14 billion to $18 billion by 2030 in the U.S. alone.

IHG's midscale portfolio, now comprising six brands and over 4,400 open or pipeline hotels in the Americas, caters to diverse traveler preferences and market demands. Jolyon Bulley, CEO – Americas, IHG Hotels & Resorts, emphasizes the importance of agility and resilience in navigating the competitive midscale landscape, leveraging guest feedback to drive brand evolution.

Holiday Inn, a cornerstone of IHG's midscale offering, introduces enhancements like a premium breakfast program and innovative design concepts, reflecting its commitment to guest satisfaction and modernization.Holiday Inn Express extends its global footprint, embodying the essence of "simple, smart travel" with strategic openings in key U.S. cities and international markets.

Avid hotels, positioned as the "emerging brand of scale," celebrates milestones and expansion, focusing on delivering exceptional experiences through new-build properties across North America.Garner hotels, IHG's conversion brand, gains traction with rapid U.S. expansion and global franchising initiatives, showcasing promising growth prospects.

Candlewood Suites, renowned for its comfort and amenities, maintains momentum with significant signings and new openings, solidifying its position in the midscale landscape.Atwell Suites, IHG's upper midscale brand, capitalizes on its studio suite concept with a growing pipeline, catering to discerning travelers seeking elevated experiences.