IHG Hotels & Resorts and Six Nations Rugby Unveil Exclusive Fan Experiences

In a groundbreaking collaboration, IHG Hotels & Resorts has officially become the first Official Hotel Partner of Six Nations Rugby, marking the onset of an exciting long-term partnership. This venture is set to redefine the fan experience by offering exclusive opportunities throughout the highly anticipated Guinness Men’s and Women’s Six Nations Championships.

The 2024 Guinness Men’s Six Nations, commencing on 2nd [Month], promises to be an extraordinary event, with IHG Hotels & Resorts making its presence felt both on and off the pitch. The collaboration aims to bring fans closer to the action, providing once-in-a-lifetime experiences that go beyond the ordinary.

IHG Hotels & Resorts will roll out a range of unmissable experiences for avid rugby enthusiasts, including behind-the-scenes stadium tours and pitch-side access. Fans can also seize the opportunity to witness teams in action during training sessions. The partnership ensures that fans not only witness the sporting extravaganza but also immerse themselves in the excitement surrounding it.

Karin Sheppard, the Managing Director, Europe for IHG Hotels & Resorts, expressed enthusiasm about the partnership. She highlighted the significance of travel in bringing people together and connecting them with their passions. The collaboration with Six Nations Rugby aligns with IHG's commitment to offering its IHG One Rewards members unforgettable experiences, bringing them closer to the pulse of the upcoming Championships.

Tom Harrison, the CEO of Six Nations Rugby, welcomed IHG Hotels & Resorts as a valued partner. He acknowledged IHG's international reputation and extensive experience in connecting guests with premier sporting events. The partnership is poised to create unique experiences for fans across both the men's and women's Championships.

IHG Hotels & Resorts' association with Six Nations Rugby adds to its impressive sports partnership portfolio, which includes collaborations with European Professional Club Rugby (EPCR), Major League Soccer (MLS), US Open Tennis, and RB Leipzig football club in Germany.

In essence, this collaboration promises an unparalleled blend of travel, sports, and memorable experiences, reinforcing IHG Hotels & Resorts' commitment to connecting people with their passions. As the exclusive offerings unfold, fans can anticipate a new era in rugby engagement, courtesy of this dynamic partnership between IHG Hotels & Resorts and Six Nations Rugby.