Ibis Celebrates Its 50th Anniversary

This year marks a significant milestone for the hospitality industry: the 50th anniversary of the ibis brand. Founded in 1974, ibis has stood out with three strong commitments: affordable rates, innovation, and reliability. A pioneer in Europe, it made quality overnight stays accessible to all, redefining the landscape of economy hospitality.

To commemorate this half-century of success, ibis announces a series of major initiatives. A new brand culture program will be launched, along with a global network of brand ambassadors and an advertising campaign. These actions will underscore ibis's ongoing commitment to excellence and the warm welcome provided by its staff.

Since opening its first hotel in Bordeaux in 1974, ibis has expanded its influence globally. With over 2,500 hotels in 79 countries, ibis continues to push the boundaries of economy hospitality. Its commitment to quality and innovation has been rewarded with customer loyalty.

Ibis's founding principles remain at the core of its success. Customers choose the brand for its value for money, convenience, and the warm experience provided by its staff. This year, ibis will intensify its presence in the market by opening new hotels and exploring new horizons, such as Iceland, its 80th country.

The three brands of ibis - ibis, ibis Styles, and ibis budget - each offer a unique experience but share the same promise: affordability, practicality, and comfort. With nearly 1,700 hotels in Europe and a growing presence in other regions of the world, ibis continues to embody excellence in economy hospitality.

As part of the anniversary festivities, ibis may introduce special promotions, events, or enhancements to the customer experience. This could include discounts, exclusive packages, or unique amenities, enriching the overall stay experience for customers.

For potential customers, the anniversary celebration may serve as an invitation to explore what ibis has to offer. The excitement surrounding the event may attract new guests who are curious to experience the brand's renowned hospitality for themselves.

As it celebrates its glorious past, ibis looks to the future with optimism. This anniversary year will be marked by a series of events and new hotel openings worldwide, promising a bright future for this icon of economy hospitality.