Hyatt Unveils "Be More Here" Brand Platform, Elevating Travel in 2024
In a groundbreaking move, Hyatt Hotels Corporation has announced its latest initiative, "Be More Here," aiming to transform the travel experience in 2024. This global brand platform emerges as an invitation for guests, members, and customers to embrace the moment, enhancing the transformative power of travel.
Coinciding with this launch are significant updates to the World of Hyatt loyalty program. These updates expand the ways members can earn and enjoy rewards, including the novel option to gift rewards, thereby enriching the travel experience for others. Central to "Be More Here" is the concept of nurturing individual wellbeing through a variety of unique experiences, each tailored to support guests in their journey towards not just wellness, but a fuller way of life.
Laurie Blair, Vice President of Global Marketing at Hyatt, highlights the initiative's focus on authentic connections and presence. This response to the traveler's desire for meaningful interactions sets apart Hyatt's diverse portfolio and loyalty program enhancements as a distinctive approach in the industry.
The campaign for "Be More Here" will span across Hyatt's social and digital channels, paid media, travel hubs, and various on-property touchpoints. These efforts aim to globally disseminate the platform's message, inviting a wide audience to engage with a new perspective on travel.
Enhancing its loyalty program, World of Hyatt introduces expanded Milestone Rewards from January 2024. The program now offers more choices at various milestones, including the unique option to gift Guest of Honor status, emphasizing the importance of shared experiences in travel.
Hyatt's portfolio is also set to grow, with a pipeline of over 35 new luxury properties and the recent acquisition of Mr & Mrs Smith. This expansion offers travelers access to a wider range of boutique and luxury hotels, including in countries previously without a Hyatt presence.
In conclusion, Hyatt's "Be More Here" initiative represents a significant shift in the travel and hospitality sector. By focusing on transformative, wellbeing-centered travel experiences, Hyatt is catering to the evolving needs of modern travelers, who seek deeper connections and enriched life experiences during their journeys.