FITUR Talent 2024 Explores the Intersection of AI and Tourism Talent
At the heart of the vibrant tourism industry is an ever-evolving landscape where technology meets human ingenuity. FITUR Talent 2024, an event hosted by IFEMA MADRID in collaboration with EDUCACIÓN 3.0, is set to delve into this dynamic at the International Tourism Trade Fair on January 25th. Under the theme 'The human factor in the tourism industry: talent in times of Artificial Intelligence,' this edition offers a unique perspective on the integration of AI in tourism, emphasizing the importance of human talent in an increasingly digital world.
The event starts with an opening and welcome session, quickly followed by the 'Africa Travel, Hospitality & Tourism Education Summit'. Mulemwa Moongwa, Chairperson of ZITHS, will present the Zambia Summit, fostering dialogue for tourism promotion and showcasing trade and investment in industrial education.
Following this, Teresa Samaniego García from ManpowerGroup Spain will explore how companies are addressing generational change, work-life balance, and digital transformation challenges in 'Talento a la fuga' (Talent on the run).
The segment 'Tourism and Talent 3.0' will see Bartolomé Deyà and others discussing new trends and the necessity of innovative tourism training. They will also share initiatives to enhance student employability in the sector.
Polina Grek from the HTL International School of Hospitality, Tourism & Languages will then address the role of AI in hospitality and its impact on job applicants in ‘Nuevos tiempos – nuevas amenzadas’.
A round table discussion led by José María Pestaña Sartorius from HBX Group, titled "Innovación y tecnología en la industria turística," will focus on technological innovation in tourism and attracting new talent.
The event also includes a session by Bruno Correa and David Piélago, discussing AI's role in enhancing traveler experiences and emotional management in professional relationships.
José Luis Pérez-Pla Westendorp will share insights into working in the luxury travel industry, providing key success strategies.
Finally, a round table discussion titled "Talento y nuevas tecnologías" will feature various Mexican tourism secretaries discussing AI's challenges and opportunities for Mexican destinations.
FITUR Talent 2024, with its comprehensive program, is more than an event; it's a confluence of ideas, expertise, and visions for the future of tourism. It underscores the critical balance between human talent and technological advancement, particularly pertinent to regular business travelers who prioritize efficiency and innovation in their travel experiences. This event promises to offer valuable insights and strategies for navigating the ever-changing landscape of the tourism industry in the age of AI.