Eurowings Enhances Passenger Experience with SITA’s Innovative Baggage Tracking

In a significant move to boost passenger satisfaction and streamline baggage operations, Eurowings has embarked on a five-year partnership with SITA, a leading IT provider for the airline industry. This collaboration centers around the deployment of SITA Bag Journey, an advanced solution designed for real-time tracking of passenger bags throughout their entire travel journey. This strategic initiative aims to not only enhance the baggage experience for passengers but also to improve operational efficiency and reduce the financial burden associated with mishandled baggage.

Eurowings has embarked on a transformative partnership with SITA, introducing the cutting-edge SITA Bag Journey for enhanced real-time baggage tracking. This development, as recently reported by TravelDailyNews, signifies a major leap in improving passenger satisfaction and operational efficiency in baggage management.

SITA Bag Journey offers a comprehensive view of a bag's journey, from the moment a passenger checks in their luggage to its collection upon arrival. With this technology, Eurowings' staff will gain precise, real-time insights into the whereabouts of each bag, including detailed tracking within the airport premises. Looking ahead, Eurowings plans to leverage the SITA Bag Journey API to share baggage tracking data directly with passengers, providing them with the reassurance that their luggage will safely arrive at their destination.

Mishandled baggage has long been a critical issue in the aviation industry, incurring billions in costs annually. According to SITA's 2023 Baggage IT Insights, the rate of mishandled baggage soared by 74.7% in 2022, reaching 7.6 bags per thousand passengers. This spike is largely due to the increase in passenger travel and compounded by ongoing staffing challenges faced by airlines, airports, and ground handlers. In response, the industry is turning to intelligent baggage management technologies like SITA Bag Journey to achieve greater efficiency with fewer resources.

Compliance with IATA's baggage tracking resolution 753 is a key benefit of adopting SITA’s technology. This resolution mandates airlines to track luggage at four critical stages: check-in, loading, transfers, and arrival. SITA will integrate its solution across most airports served by Eurowings and will also fully incorporate its WorldTracer® application, which is instrumental in tracing mishandled or delayed baggage. For smaller airports, Eurowings can opt for SITA’s mobile bag scanning solution, SITA Bag Journey NetScan, to maintain efficient tracking.

This partnership between Eurowings and SITA marks a pivotal step in enhancing the overall travel experience, particularly for regular business travelers and experienced personal travelers. Business travelers, who value reliability and efficiency, will appreciate the added security and time-saving benefits of real-time baggage tracking. Meanwhile, personal travelers, who often seek hassle-free and flexible travel experiences, will find comfort in the enhanced transparency and control over their baggage. The implementation of SITA's Bag Journey reflects a commitment to technological innovation and customer-centric service, positioning Eurowings as a forward-thinking player in the competitive airline industry.