Etihad Airways Elevates Travel Experience with Revamped Etihad Guest Loyalty Programme
Etihad Airways is set to revolutionize its loyalty experience with the relaunch of the Etihad Guest programme in June 2024, offering an unprecedented blend of rewards and personalized travel experiences. Aimed at enhancing customer satisfaction, the redesigned programme closely ties rewards to travel activities, rewarding members for their loyalty and engagement.
Mark Potter, Managing Director of Etihad Guest, emphasizes the transition towards a more rewarding journey for its members. The programme's refresh introduces a slew of benefits, including reduced miles requirements for popular flight destinations and increased opportunities for members to earn more Tier Miles and Etihad Guest Miles. Notably, the cost for GuestSeats on routes like Abu Dhabi to London and Milan to Abu Dhabi has been significantly reduced, making travel more accessible and rewarding.
The introduction of a new Diamond tier caters to the airline's most frequent flyers, offering unique experiences and privileges, such as personalized membership numbers. Platinum members are set to enjoy a 100% bonus on Etihad Guest Miles, further enhancing the value of flying with Etihad and its partners. Additionally, members now have the chance to upgrade to The Residence, Etihad’s luxurious in-flight suite, using their miles, redefining luxury air travel.
A key feature of the revamped programme is its flexibility, allowing members to tailor their benefits to fit their travel preferences and lifestyles. This level of customization, a first in the region, ensures that as members progress through different tiers, they unlock a variety of exclusive privileges.
Simplifying the tier advancement process, Etihad has removed Tier Segments, making it easier for members to track and achieve their next level of membership. The programme continues to provide a wide range of opportunities for earning and redeeming miles, extending the validity of Etihad Guest Miles with each transaction. Through partnerships with over 150 entities, including hotels, restaurants, car hire, and retailers, Etihad ensures that members can earn miles beyond flying, enhancing the overall travel experience.
This relaunch signifies Etihad Airways' commitment to providing a more rewarding, personalized, and flexible travel experience, solidifying its position as a customer-centric airline in the competitive aviation industry.