Emirates Takes Flight as Wimbledon's Official Airline Partner
Emirates Airline has achieved a remarkable milestone by securing its fourth Grand Slam partnership, announcing a multi-year agreement with The Championships, Wimbledon. This prestigious collaboration positions Emirates as the Official Airline Partner for the iconic tennis tournament, promising to elevate the event's global appeal through a series of engaging on-ground activations. Wimbledon is scheduled to run from July 1 to 14, 2024, at the All England Lawn Tennis Club, setting the stage for Emirates to showcase its commitment to the sport.
The partnership heralds Emirates' complete sponsorship of all four Grand Slam tournaments, underlining the airline's deep-rooted affiliation with world-class tennis. Sir Tim Clark, President of Emirates Airline, expressed pride in this significant achievement, highlighting the brand's dedication to tennis and its vision to connect with fans worldwide through this beloved sport.
Deborah Jevans CBE, Chair of the All England Club, welcomed Emirates into Wimbledon's family of Official Partners. This collaboration not only brings together two premium brands but also amplifies Emirates' longstanding support for tennis, marking a new era in the airline's sports sponsorship journey.
A New Era of Tennis Engagement
As part of this partnership, Emirates is set to benefit from extensive branding opportunities, including prime placement in Wimbledon's Centre Court and No.1 Court. The airline will also engage tennis enthusiasts through on-site activations and digital platforms, offering unique experiences such as hospitality tickets and an innovative presence in 'Wimbleworld' on Roblox, featuring Emirates-branded tennis courts.
Commitment to Social Good
In a move that extends beyond sports, Emirates and Wimbledon will collaborate on a multimillion-pound "Force for Good" fund aimed at supporting social impact initiatives in the UK. This fund is poised to make a significant difference in local communities, with further details to be revealed in 2024.
Emirates: A Global Sports Patron
Emirates' association with tennis is part of a broader strategy that includes sponsorships across various sports, including golf, horse racing, and sailing. In the UK, the brand is known for its support of Arsenal, the Emirates FA Cup, and Lancashire Cricket Club & Emirates Old Trafford. This comprehensive approach to sports partnerships demonstrates Emirates' commitment to enriching global sporting communities.
A Long-standing Relationship with the UK
For over 37 years, Emirates has been connecting the UK to the world, offering 131 weekly flights and serving as a bridge to over 130 destinations globally. The airline's sponsorship of Wimbledon is a testament to its dedication to the UK market, promising to bring people together through the universal language of sports.
About Emirates and Wimbledon
Emirates stands out as a global aviation leader, known for its wide-body aircraft fleet and award-winning services. Its commitment to environmental responsibility and community support mirrors Wimbledon's own values, emphasizing community, inclusivity, and environmental stewardship. As Emirates embarks on this new partnership with Wimbledon, both entities are set to create unforgettable moments for tennis fans and contribute positively to communities around the world.
