easyJet and Musement Unite to Redefine Travel
In a notable development in the travel industry, easyJet, one of Europe's top airlines, has announced a partnership with Musement, a leading global Tours & Activities business. This collaboration is set to revolutionize the travel experience for easyJet customers by offering them a wealth of local experiences in destinations across Europe and beyond.
The partnership sees the integration of Musement's innovative digital Tours & Activities platform with easyJet's existing services. Customers can now access a wide range of experiences, from historical museum tours to outdoor adventures, directly through the easyJet website and app. This integration becomes accessible post-flight booking, offering convenience and variety to travelers.
Initially part of the easyJet holidays scheme in 2022, the successful partnership has now expanded to encompass all easyJet customers. This expansion signifies a shift in the airline's approach, moving beyond traditional flight services to offer enriched travel experiences.
Russell Braterman, Proposition & Innovation Director at easyJet, emphasized the airline's commitment to enhancing travel convenience. Nishank Gopalkrishnan, Chief Commercial Officer at Musement, expressed delight over the expanded partnership, highlighting its potential to redefine customer experiences in the travel sector.
The partnership focuses on quality, health, safety, and sustainability, offering peace of mind to travelers. Features like paperless tickets and QR code scanning streamline the experience, while push notifications provide timely reminders for activities.
The array of experiences includes exploring iconic sites like the Vatican and the Pyramids of Egypt, and engaging in leisure activities such as catamaran cruises in Santorini or thermal baths in Polish mountain villages. These options are now readily available for booking through the easyJet app or the dedicated platform.
This strategic move by easyJet is a significant step in enhancing the overall travel experience, offering customers more than just flights – a comprehensive travel adventure.
