Digital and Financial Technology Leap: MOVE Digital and Ant International Forge a Strategic Alliance
Capital A's digital arm, MOVE Digital, encompassing the AirAsia MOVE and fintech venture BigPay, has announced a strategic collaboration with Ant International, a financial technology powerhouse. This partnership aims to revolutionize digital payments, enhance financial technologies, and promote sustainable finance for the MSME community. It signifies a leap towards integrating more payment methods on Capital A’s platforms, driving business growth through digital marketing, and transitioning to a low carbon economy.
Tony Fernandes, CEO of Capital A, highlighted the partnership's potential to accelerate growth for its fintech venture BigPay and the AirAsia MOVE app, promising seamless financial services and affordable travel experiences globally. Similarly, Yang Peng, CEO of Ant International, emphasized the synergy between the two companies, aiming to serve customers better through innovative digital technology solutions and a rich ecosystem.
A key initiative under this partnership is the integration of Alipay+ payment solutions into the AirAsia MOVE platform, enhancing payment options and user experiences. The collaboration will also explore joint marketing initiatives and sponsorship opportunities, including the UEFA EURO 2024 in Berlin, to increase visibility and drive growth.
Furthermore, the partnership is committed to promoting sustainability initiatives and advancing digital inclusion, marking a significant step towards building a sustainable digital economy. This strategic alliance between Capital A and Ant International paves the way for a future where digital payments and financial technologies are more accessible, efficient, and sustainable.