Decameron Hotels Unveils Exciting Updates at ANATO 2024 Showcase

In a significant move at the 43rd ANATO Tourist Showcase in Bogotá, Decameron Hotels has laid out its comprehensive plans for the year, promising an array of enhancements and collaborations aimed at elevating the guest experience across its properties. The event, a cornerstone for tourism industry professionals, witnessed Decameron sharing its vision with attendees, showcasing its steadfast commitment to innovation and excellence in the hospitality sector.

Carolina Quecano Ruiz, the Corporate Director of Marketing and Advertising at Decameron Hotels, shared wis travel2latam her enthusiasm for the brand's ongoing success and future prospects. "We are thrilled to inform our partners about Decameron's enduring presence in the markets where we operate. Our focus at this fair is to highlight the latest developments at our hotels, our marketing strategies, and our partnerships with travel and tour agencies, aiming for mutual growth in 2024," she expressed.

Reflecting on the company's trajectory, Ruiz is optimistic about the future, drawing on a successful 2023 as a springboard for even greater achievements. "We anticipate an incredible year ahead. With our performance already mirroring the pre-pandemic highs of 2019, we arrive at this fair stronger than ever, ready to showcase the best of Decameron and to continue our growth journey," Ruiz added.

In the face of fierce competition, Decameron Hotels remains committed to distinguishing itself through a unique brand message that emphasizes the all-inclusive experience. "Our focus is on the complete guest experience - from the diverse culinary offerings to the array of activities for both children and adults. We aim to ensure that each stay at our hotels is not just about comfort but about creating memorable moments," Ruiz elaborated.

On the promotional front, Decameron is making significant strides, participating in various fairs and leveraging key sales events like Black Friday to offer enticing deals to savvy travelers. "Our goal is to provide value to our guests, helping them make the most of their vacations by choosing the best offers to suit their needs," Ruiz stated.

Finally, when asked about the hospitality landscape in Colombia, Ruiz highlighted the country's vast potential and the healthy competition that drives Decameron to continuously elevate its service and product quality. "Colombia's hospitality market is vibrant and full of opportunities. We are dedicated to enhancing our offerings to stand out and attract global attention," she concluded.

Decameron Hotels' participation in the ANATO 2024 Showcase not only reinforces its position as a leader in the hospitality industry but also underscores its commitment to delivering exceptional experiences to guests, making it a brand to watch in the coming year.