Azad Properties, PROPER Developments, and Hilton Transform Jeddah's Real Estate Scene

Azad Properties, renowned for its innovative urban projects, has joined forces with PROPER Developments, a forward-thinking developer specializing in visionary mixed-use endeavors, and Hilton, a global leader in hospitality. Together, they are set to introduce a groundbreaking venture within the vibrant Souq7 precinct in Jeddah.

The announcement was made during a signing ceremony at the Retail Leaders Circle conference in Riyadh. Present at the event were key figures including Ayman Al Burti, CEO of Azad Properties; Arch. Ahmad Al Jared, a partner at PROPER Developments; and Amir Lababedi, managing director of Development, Middle East & North Africa at Hilton. Detailed information can be found on the company website.

Expressing his enthusiasm, Ayman Al Burti, CEO of Azad Properties, emphasized the significance of the partnership, stating, "This collaboration underscores our dedication to innovation and excellence in real estate development. Alongside our esteemed partners, we are committed to contributing to the growth and prosperity of Jeddah."

Arch. Ahmad Al Jared, partner at PROPER Developments, echoed this sentiment, saying, "We are excited to unveil this dynamic project, which marks a significant leap forward in urban development in Jeddah. Through this collaboration, we aim to establish a lively hub offering a plethora of hospitality, retail, and commercial experiences, enriching the lives of Jeddah's residents and visitors."

The hospitality-oriented mixed-use development within Souq7, spearheaded by PROPER Developments, will feature a Hampton by Hilton hotel, retail spaces, and offices. Scheduled to open its doors in 2026, Hampton by Hilton Souq7 will bring the brand's renowned hospitality to guests residing in the mixed-use community. Boasting 216 rooms, a fully equipped fitness center, and two meeting rooms, the hotel is tailored to meet the needs of both leisure and business travelers. Additionally, it will offer a range of amenities such as a lobby lounge, contactless check-in, and complimentary breakfast. The retail area spanning 3,900 square meters promises diverse shopping experiences, while the office spaces covering 6,800 square meters cater to modern businesses.

Carlos Khneisser, vice president of Development, Middle East and Africa at Hilton, expressed his delight, stating, "We are thrilled to collaborate with Azad Properties and PROPER Developments to introduce the value-driven Hampton by Hilton brand to Jeddah. Hampton by Hilton in Souq7 adds to our portfolio in KSA, addressing the diverse accommodation needs of guests, particularly in the midscale segment. Positioned in a prime location, the hotel offers visitors access to one of Jeddah's most vibrant lifestyle communities."

Souq7, developed by Azad Properties, stands out as one of Jeddah's most innovative projects, redefining the concept of an integrated marketplace. Encompassing 728,000 square meters across seven distinct zones, the project offers a comprehensive range of products and services seamlessly integrated into its fabric. The precinct also hosts a wide array of cafes, restaurants, entertainment facilities, and cinemas spread over an area exceeding 50,000 square meters. Complemented by amenities such as hotels, health clinics, and commercial offices, Souq7 delivers a modern and diverse experience catering to individuals and families alike, enriching the overall ambiance of the precinct.

As the project progresses, stakeholders eagerly anticipate the realization of their shared vision—a dynamic destination aligned with Saudi Arabia's Vision 2030, contributing to the ambitious goal of attracting 150 million visitors annually by 2030.