Artificial Intelligence: The Heart of ITB Berlin Convention 2024

The ITB Berlin Convention 2024, scheduled for March 5-7, is not just another event in the travel industry's calendar. This year, it revolutionizes the landscape of travel and tourism by placing a spotlight on artificial intelligence (AI). Under the theme "Pioneer the Transition in Travel & Tourism. Together," the convention is set to unveil the transformative power of AI in travel, a move signaling a pivotal shift towards a more technology-driven industry.

AI's increasing application in the travel sector is a game-changer. It's revolutionizing everything from how travel bookings are personalized to the way vacation experiences are curated. This influence extends beyond mere choice of destination. It's becoming a staple in hotel rooms, car rental services, and even restaurant visits, significantly enhancing customer experiences and operational efficiencies.

The event will host a range of distinguished speakers, each offering unique insights into the digital transformation powered by AI. Special attention will be given to presentations by industry luminaries like Behshad Behzadi of Google Cloud, known as "Mr AI," who will provide exclusive perspectives on the latest trends and applications of AI in the travel sector.

Program details

The ITB Berlin Convention 2024 is set to feature a range of distinguished speakers, each bringing unique insights into the digital transformation powered by AI. Notably, presentations by industry experts like Behshad Behzadi of Google Cloud, acclaimed as "Mr AI," will offer exclusive perspectives on the latest AI trends and applications in travel. For a comprehensive overview of the event's program, including detailed schedules, speaker lineups, and session topics, you can explore further details.

Accessibility and Global Reach

The ITB Berlin Convention 2024, in collaboration with the World Tourism Cities Federation (WTCF), is accessible with the visitor ticket. For broader reach, select sessions will be streamed on ITBxplore, offering global access to these insightful discussions on AI in travel.

About ITB Berlin

Over its more than half-century history, ITB Berlin has evolved from a small exhibition with nine exhibitors from five countries into a leading global event in the tourism industry, with thousands of participants from 181 countries and over 160,000 visitors. It has become a crucial platform for the industry, showcasing the latest tourism trends.

In summary, the ITB Berlin Convention 2024 is set to be a landmark event, mainly due to its focus on AI. It's an opportunity for professionals and enthusiasts alike to witness first-hand how AI is not just a part of the future of travel, but is already defining its present.