Eco-Friendly Initiatives Boost Tourism in Northern Sweden

Västerbotten, a northern Swedish province known for its scenic landscapes, has joined forces with EarthCheck, a global sustainability certification leader, to promote eco-friendly tourism. This collaboration aims to ensure that visitors to the region can enjoy their travel experiences while minimizing their environmental impact.

The Västerbotten region, home to Umeå and Skellefteå, offers a diverse range of attractions, from mountains and forests to vibrant urban areas. With EarthCheck's support, local businesses are adopting sustainable practices to reduce carbon footprints and support local communities.

Annika Sandström, head of Region Västerbotten Tourism (RVT), stated that this partnership represents a significant step toward providing more sustainable travel options. Through the EarthCheck collaboration, visitors can find eco-friendly hotels, restaurants, and tour operators dedicated to promoting sustainability.

RVT's Västerbotten Experience program is designed to encourage local businesses to offer environmentally conscious services. This program aligns with global sustainability standards, providing travelers with confidence in their eco-friendly choices.

Stewart Moore, EarthCheck's founder, noted that certification helps travelers identify destinations committed to sustainability. The goal is to create an environment where visitors can explore Västerbotten's natural beauty while knowing they are supporting efforts to preserve it for future generations.

With this new partnership, Västerbotten is positioning itself as a top destination for eco-conscious travelers. Whether visitors are seeking outdoor adventures or cultural experiences, they can enjoy the province's offerings while contributing to a greener future.