Wine tourism is gaining popularity in India: What is it
The tourism industry is actively developing and new types of travel are still emerging. One of them is wine tourism. It has become especially popular among the people of India. More than 5,000 tourists visited the Sula vineyards in Bangalore and Nashik on December 24. This is the largest number in one day.
The profit from this day was off the charts: 85 lakh rupees. Read more about wine tourism in India and beyond in The Hindu Business Line.
More than 5,000 tourists visited the Sula vineyards in Bangalore and Nashik on December 24. Tourists had the opportunity to see the vineyards, learn about the winemaking process and taste Sula wines. They could also enjoy a variety of entertainment such as music, dancing and food. At the same time, the vineyard registered its highest one-day sales: 85 lakh rupees. Over the three days, Sula's venues welcomed 12,000 visitors, generating Rs 2.28 crore in revenue.
"It was a record-breaking weekend on all fronts. Revenue, visitor numbers and tastings: all set new records," said Rajeev Samant, CEO of Sula.
Wine production around the world
France, Italy, Spain and the United States top the list of wine producers. India's share in global production is less than 1%. Over the past few years, wine production has increased compared to other alcoholic beverages. But the share in total alcohol sales in the country is still less than one percent.
"We are seeing more and more requests from travellers to explore destinations known for their wines: whether it is South Africa, Argentina, Australia or even European countries. Tourists are eager to explore wine regions and combine them with local culinary experiences and flavours while travelling," said Subhash Motwani, director of Namaste Tourism.