W Costa Rica and Westin Reserva Conchal Shine at FITUR Madrid

In a recent showcase at FITUR, organized by IFEMA MADRID, the world's tourism industry luminaries gathered to present and discover the latest trends and offerings. Among them, the W Costa Rica Reserva Conchal and The Westin Reserva Conchal, All-Inclusive Golf Resort & Spa, stood out, bringing the essence of Costa Rican paradise to the forefront. Hernan Binaghi, the General Director of both properties, shared insights with Travel2Latam into what makes these destinations not just accommodations, but a holistic travel experience.

FITUR has emerged as a pivotal platform for tourism professionals globally, offering unmatched opportunities for networking and growth. "FITUR is a must-attend event," Binaghi remarked, highlighting the importance of promoting Costa Rica as a destination before individual properties. This strategy aligns with the Costa Rican Tourism Institute's vision, showcasing the country's diverse offerings from its lush rainforests to its pristine beaches.

The Westin Reserva Conchal and W Costa Rica are nestled in Guanacaste province, known for its unique dual climate of rainforest and dry forest, offering travelers a rich tapestry of natural wonders. With a combined offering of luxury amenities, including 9 restaurants, over 6 bars, 400 rooms, and exclusive bungalows, these resorts are more than just a stay; they are gateways to exploring the biodiversity and environmental beauty of Costa Rica.

Costa Rica's commitment to sustainability is a core theme that resonates through Binaghi's management. Initiatives range from a women-managed garden producing edible flowers to comprehensive recycling efforts transforming organic waste into fertile compost. These efforts reflect the country's broader commitment to green energy and conservation, with 98% of its energy being renewable and over 26% of its territory protected as national parks.

The W Costa Rica distinguishes itself not only through its luxury offerings but also by embedding Costa Rican culture into its design. From the moment guests arrive, they are greeted with local touches such as the marimba music and design elements inspired by the Guanacaste Forest and recycled materials crafted into art. This approach creates a unique experience that connects guests with the essence of Costa Rican heritage.

The resorts mainly cater to North American visitors, with the United States and Canada forming their largest guest base, thanks to the convenient flights to Guanacaste airport. However, they also welcome European travelers and Costa Ricans, making these resorts a global attraction.

The participation of W Costa Rica and Westin Reserva Conchal in FITUR not only underscores their prestige but also highlights Costa Rica's position as a leading destination for eco-conscious and luxury travel. As the tourism landscape evolves, these resorts stand as beacons of sustainability, culture, and innovation, inviting travelers to experience the unparalleled beauty of Costa Rica.