United Nations Tourism Ushers in a New Era of Global Travel

By Ivan PetrenkoJan 29, 2024 10:35 AMNews
Share:
United Nations symbol
United Nations symbol. Source: unsplash

In a landmark move, the United Nations specialized agency for tourism has rebranded itself as United Nations Tourism. This significant change heralds a new chapter in the global travel sector, with a reinforced commitment to fostering social and economic advancements that prioritize both people and the environment.

The rebranding process, executed with the expertise of the leading branding agency Interbrand, involves more than a mere name change from UNWTO to United Nations Tourism. According to travel2latam article, It represents a strategic shift towards a renewed vision for global tourism. Central to this new brand narrative are themes of altruism, global connectivity, and proactive movement, underlining the UN's stature as a benevolent global force.

This change in identity, widely endorsed by member states, signifies a deeper engagement of United Nations Tourism with its members, partners, and the broader tourism sector. With a global presence that includes 160 Member States and numerous private sector affiliates, and regional offices in Nara, Riyadh, and upcoming ones in Rio de Janeiro and Morocco, United Nations Tourism cements its position as a leader in global travel and development.

United Nations Tourism aligns its priorities with the United Nations 2030 Agenda for Sustainable Development. Its focus areas include promoting sustainable tourism, quality education, job creation, talent identification, and accelerating climate action in the tourism sector. The organization works in close collaboration with member states, travelers, local communities, and various organizations, driving forward its vision for sustainable global travel.

Zurab Pololikashvili, UN Secretary-General of Tourism, underscores the organization's role as a catalyst for universal prosperity. He emphasizes the importance of improving well-being, protecting the natural environment, spurring economic growth, and fostering international harmony.

The rebranding extends beyond the name, introducing a fresh visual language, symbolizing the dynamic nature of tourism and the importance of putting people first. The new slogan, "Bringing the world closer," is embodied in the visual representation of a human figure shaped by a Pangea-like globe.

The rollout of the new brand will be a phased process, beginning with digital platforms and extending to physical spaces and promotional materials. This gradual implementation reflects United Nations Tourism's commitment to leading a sustainable and connected future in global travel, setting a new standard for the sector.

Top Articles
The most romantic hotels in London for dates and special weekends away. The best stops for couples

The most romantic hotels in London for dates and special weekends away. The best stops for couples

Feb 21, 2024 16:59 PM
Top 15 beach hotels in Europe, where luxury and comfort are only a few steps away from the water

Top 15 beach hotels in Europe, where luxury and comfort are only a few steps away from the water

Feb 21, 2024 14:31 PM

Top 8 hotels in Sacramento, CA. A high end stopover for your varied purposes

Feb 21, 2024 10:10 AM

Top 10 family hotels in Ibiza. Comfortable vacation together among Instagrammable beaches and entertainment for all ages

Feb 20, 2024 19:45 PM
More News
Stacked wooden barrels in a dark cellar

Alaska Airlines Elevates In-flight Experience with Exclusive 'Cloud Cruiser' IPA

Feb 22, 2024 01:32 AM
Expect a promising day: Chinese horoscope for February 22

Expect a promising day: Chinese horoscope for February 22

Feb 22, 2024 01:30 AM

Diplomatic and Airline Milestone: Morocco and Libya Reconnect

Feb 22, 2024 00:23 AM

With whom Pisces can have a good relationship: Zodiac compatibility

Feb 21, 2024 23:54 PM
Beautiful spring flowers tulips

Escape to The Ocean Club: A Spring Getaway in the Bahamas

Feb 21, 2024 23:33 PM
New opportunities for solving complex tasks will open up for three zodiac signs: Horoscope for February 22

New opportunities for solving complex tasks will open up for three zodiac signs: Horoscope for February 22

Feb 21, 2024 23:23 PM
A terrifying creature with glowing eyes was captured by a camera hung in the forest. Photo.

A terrifying creature with glowing eyes was captured by a camera hung in the forest. Photo.

Feb 21, 2024 23:11 PM
For the attention of British tourists in Spain: the rules of residence have changed

For the attention of British tourists in Spain: the rules of residence have changed

Feb 21, 2024 22:56 PM
These zodiac signs may face betrayal by the end of the week

These zodiac signs may face betrayal by the end of the week

Feb 21, 2024 22:45 PM

An underrated gem that could become a tourist hit: a tourist calls Yerevan "the hottest new destination"

Feb 21, 2024 22:32 PM

IndiGo Expands with Non-Stop Flights to Bali from Bengaluru

Feb 21, 2024 22:21 PM
In an English village, the public demands that a beach club demolish a building called a "metal monstrosity"

In an English village, the public demands that a beach club demolish a building called a "metal monstrosity"

Feb 21, 2024 22:11 PM
Minnesota won't be the same: climate change is forcing the state to rethink winter tourism

Minnesota won't be the same: climate change is forcing the state to rethink winter tourism

Feb 21, 2024 21:56 PM
Three zodiac signs will experience a true blossoming of love in February: here's who's on the list

Three zodiac signs will experience a true blossoming of love in February: here's who's on the list

Feb 21, 2024 21:44 PM
An Avianca aircraft mid-flight with a clear blue sky in the background

Avianca Elevates Barranquilla Carnival Experience with Over 34,000 Passengers

Feb 21, 2024 21:31 PM

"Insane" prices in New Zealand supermarkets: British man says he will "eat air"

Feb 21, 2024 21:21 PM

Scientists have put an end to a 300-year-old controversy by uncovering the mystery of Stonehenge

Feb 21, 2024 21:11 PM
Passerby reports human bones found near Birmingham airport to police

Passerby reports human bones found near Birmingham airport to police

Feb 21, 2024 20:56 PM
Lufthansa's plane in the air

Lufthansa Strikes End, Flights to Resume from Frankfurt and Munich

Feb 21, 2024 20:53 PM
Betrayal, rejection, or loss of freedom: the main fears of different zodiac signs have been named

Betrayal, rejection, or loss of freedom: the main fears of different zodiac signs have been named

Feb 21, 2024 20:41 PM
View of majestic snow-capped mountains and clouds from the window of an airplane, with the wing in the foreground

Vietjet Ushers in the Lunar New Year with the Arrival of Its 105th Aircraft

Feb 21, 2024 19:31 PM
How to keep clothes fresh and smooth out wrinkles without ironing after a flight: a simple life hack

How to keep clothes fresh and smooth out wrinkles without ironing after a flight: a simple life hack

Feb 21, 2024 19:11 PM

They prefer alcohol-free vacations and care for nature: TikTok inspires students to travel more

Feb 21, 2024 18:55 PM

Discover Hilton's Newest Properties for an Extraordinary February 29th

Feb 21, 2024 18:47 PM
Be open to creativity and significant changes: Horoscope for February 22

Be open to creativity and significant changes: Horoscope for February 22

Feb 21, 2024 18:42 PM
Royal Caribbean continues to cancel popular shore excursions. What is the reason?

Royal Caribbean continues to cancel popular shore excursions. What is the reason?

Feb 21, 2024 18:05 PM