The number of Vietnamese tourists travelling to Japan broke a record in 2023

According to data released by the Japan National Tourism Organization (JNTO) in Vietnam, the number of Vietnamese tourists who travelled to Japan during the 11 months of 2023 reached a record high of 536,800.

This figure exceeded the number of 495,051 recorded in 2019, setting the highest record ever, Vov.vn reports.

Yoshida Kenji, chief representative of the JNTO office in Vietnam, said the organization has prepared a campaign to promote Japanese tourism to celebrate the 50th anniversary of the establishment of diplomatic relations between the East Asian country and Vietnam in the fall of 2021.

In addition, the JNTO will implement three new tourism strategies proposed by the Japanese government, including developing sustainable tourism, increasing consumption, and accelerating local attractions in the country.

Ha Van Sieu, deputy director of the Vietnam National Administration of Tourism, said that Japan is one of the leading countries that Vietnamese choose when travelling abroad due to its safety and security, civilized and hospitable people, and a range of attractive unique tourism products.

Sieu added that Vietnam is also one of the favourite destinations among Japanese tourists. During the analyzed period, the country received nearly 530,000 Japanese visitors, ranking among the country's five largest tourism markets.