Spain's Hidden Treasure: Extremadura Emerges as a Top 2024 Travel Destination

Spain, a perennial favorite for British holidaymakers, witnessed over 15 million UK tourists in 2022, gravitating mostly towards popular spots like Costa del Sol and Barcelona. However, the travel landscape is shifting. In 2024, a new Spanish region is capturing attention: Extremadura. Bordering Portugal, this western gem has been named one of the year's must-visit destinations by ABTA's expert team.

ABTA's spotlight on Extremadura heralds a shift from the well-trodden to the more secretive jewels of Spain. Renowned for its blend of historic cities and unspoiled natural beauty, Extremadura offers a unique travel experience. According to an ABTA spokesperson, "Extremadura is a largely undiscovered gem, boasting three UNESCO world heritage sites and some of the country's most picturesque, historic cities."

The journey into Extremadura's heart starts at its capital, Merida. Known for its extensive and well-preserved Roman ruins, Merida presents a historical tapestry for exploration. Moving on, the medieval center of Cáceres, dating back to the 1500s, offers an immersive trip into the past. Not to be missed is Trujillo, a repository of historical architecture with a wealth of churches and elegant houses.

Beyond its urban allure, Extremadura enchants with its natural landscapes. The Jerte Valley, in particular, is a testament to the region's untouched natural beauty. But it's not just the sights that captivate; Extremadura is also a haven for food enthusiasts. The region's special pimento dishes, flavored with smoked paprika, are a must-try. Additionally, the local 'pata negra' pork, sourced from acorn-fed black pigs, is a culinary highlight.

Extremadura's rise as a travel hotspot symbolizes a broader trend towards exploring less-known destinations. Offering a blend of historical richness, natural splendor, and gastronomic delights, it promises an experience that goes beyond the ordinary. As more travelers seek unique and authentic experiences, Extremadura stands out as a destination that offers just that - a true hidden treasure of Spain.