Saudia Triumphs at Dubai Lynx 2024 with Innovative ProtecTasbih

In an unprecedented first appearance at the Dubai Lynx 2024 Awards, Saudia, Saudi Arabia's national airline, soared above the competition, securing its position as a leading force in creative communication. The airline's groundbreaking ProtecTasbih not only captured the industry's imagination but also garnered a record-breaking collection of awards, setting a new standard of excellence.

Saudia emerged as the ceremony's most lauded brand, taking home an impressive tally of 4 Grand Prix, 5 Silver, and 2 Bronze awards. This remarkable feat not only positioned Saudia as the top achiever of the event but also marked it as the most awarded Saudi brand in the history of the Dubai Lynx 2024 Awards, heralding a new era in the region's creative sphere.

The awards recognized Saudia's unparalleled innovation across multiple categories including Public Relations, Design, Brand Experience & Activation, and Direct. Each Grand Prix award underscored the airline's effective communication strategies, emphasizing its versatility and creativity in engaging with its audience.

At the heart of Saudia's triumph lies ProtecTasbih, an inventive product that modernizes the traditional tasbih by incorporating hand sanitation into the prayer beads. Designed to cater to the unique needs of pilgrims during the sacred periods of Ramadan and Umrah, ProtecTasbih marries spiritual dedication with contemporary health consciousness.

Innovatively using tea tree oil as a sanitizing agent, ProtecTasbih redefines the concept of hygiene for the devout. Advanced molding techniques allow the oil to be integrated into the beads, offering a dual-purpose solution that promotes both spiritual engagement and personal well-being. "Our commitment at Saudia is foremost to the well-being of our guests," stated Essam Akhonbay, Vice President of Marketing at Saudia. "ProtecTasbih is a testament to our dedication to enhancing the pilgrimage experience, enabling a holistic spiritual journey."

Saudia's remarkable achievement at Dubai Lynx 2024 not only celebrates its commitment to innovation and excellence but also reinforces its stature as an avant-garde leader in the aviation sector. This accolade underscores the airline's dedication to enriching the guest experience, setting a benchmark for creativity and innovation in the industry.