Ryanair and Kiwi.com Join Forces: A New Era for Transparent Travel Bookings
Ryanair, a major player in the airline industry, announced on Monday, January 29, a groundbreaking partnership with Online Travel Agency (OTA) Kiwi.com. This strategic alliance marks a significant shift in the travel booking landscape, focusing on transparency and consumer protection against overcharging.
The newly forged partnership grants Kiwi.com direct access to Ryanair's inventory through the Ryanair.com website, bypassing the contentious practice of screenscraping. This move ensures that Kiwi.com's customers will enjoy the same low prices for Ryanair flights and ancillaries as those offered directly by Ryanair. The collaboration represents a significant step towards a more transparent and consumer-friendly travel booking process.
One of the key features of this partnership is the integration of Kiwi.com’s customers with the myRyanair platform. This integration ensures direct delivery of flight information from Ryanair to the customers’ emails, eliminating the need for Ryanair’s customer verification process, which was a requirement for customers of unauthorised OTAs.
In addition to direct access to Ryanair's low prices, Kiwi.com customers will benefit from the Kiwi virtual interline service. This unique service provides a safety net for travelers, allowing them to book connecting flights with the assurance that, should they miss their connection, Kiwi will reaccommodate them on the next available flight at no extra charge.
Ryanair's Dara Brady emphasized the importance of this partnership, highlighting the commitment to protect consumers from OTA overcharges and scams. The partnership aims to eliminate deceptive practices such as fake customer contact and payment information, thus enhancing the overall customer experience.
Golan Shaked of Kiwi.com echoed these sentiments, noting the end of a period of friction between Ryanair and Kiwi.com and expressing a positive outlook towards long-term business objectives and customer benefits.
This collaboration between Ryanair and Kiwi.com is more than just a business deal; it’s a commitment to revolutionize the way customers book travel, ensuring transparency, affordability, and convenience. As the travel industry evolves, this partnership sets a new standard, prioritizing customer interests and shaping the future of airline booking experiences.