PEPPA PIG Joins Forces with LEGO® DUPLO® in a Groundbreaking Collaboration

By Ivan PetrenkoJan 27, 2024 00:35 AMNews
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Colorful lego cubes
Colorful lego cubes. Source: unsplash

In an exciting development for preschool entertainment, the LEGO Group, Hasbro, and Merlin Entertainments have announced a unique partnership to celebrate the 20th anniversary of PEPPA PIG. This collaboration aims to introduce PEPPA PIG, a character beloved by toddlers worldwide, in LEGO® DUPLO® form, marking a significant milestone in children's entertainment.

The announcement comes as a delightful blend of creativity and childhood fun, with PEPPA PIG set to be immortalized in LEGO DUPLO sets. Known for her adorable snorts, infectious giggles, and love for jumping in muddy puddles, PEPPA PIG has been a staple in the lives of many children. The collaboration promises to offer new experiences and ways for preschoolers to engage with this cherished character.

Roberta Cardazzo, Design Manager at the LEGO Group, expressed the excitement surrounding this partnership. “PEPPA PIG’s global popularity made it a natural choice for us. We are thrilled to bring her to life in LEGO sets," she said. The LEGO DUPLO PEPPA PIG sets are designed not only for fun but also to inspire toddlers to embrace nature, friendship, and daily routines through creative play.

The collaboration extends beyond toys to theme park attractions and rides. The first of these experiences are set to launch in Germany and Denmark. This includes the world's only LEGO DUPLO PEPPA PIG area at LEGOLAND® Billund and the new PEPPA PIG Park in Gunzburg, adjacent to LEGOLAND® Deutschland Park. These attractions aim to recreate iconic scenes and characters from the TV show, offering real-life PEPPA adventures.

Casey Collins, President of Licensed Consumer Products at Hasbro, highlighted the brand's focus on creating play experiences tailored to preschoolers. “Our partnership with LEGO Group and Merlin is centered on designing play experiences that resonate with PEPPA PIG’s youngest fans," he commented.

Since its debut in 2004, PEPPA PIG has been a global phenomenon, broadcasting in over 180 territories and encouraging children to explore and learn about the world around them. The brand's expansion into LEGO DUPLO sets and theme park attractions reflects its enduring appeal and commitment to providing quality entertainment for preschoolers.

Scott O’Neil, CEO of Merlin Entertainments, expressed pride in this venture, emphasizing the longstanding relationship with the LEGO Group and the shared goal of educating and entertaining children through creative play.

This partnership between the LEGO Group, Hasbro, and Merlin Entertainments represents a significant step in children's entertainment, promising to bring joy, laughter, and learning experiences to preschoolers worldwide through the beloved character of PEPPA PIG.

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