Marriott International and Delonix Group Forge Strategic Partnership in Mainland China

By Ivan PetrenkoJan 25, 2024 12:30 PMNews
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Two people shaking hands
Two people shaking hands. Source: pixabay

In a significant move, Marriott International and Delonix Group, a prominent hospitality company based in China, have unveiled a comprehensive cooperation agreement aimed at fostering the growth of Marriott's Tribute Portfolio brand in mainland China. This strategic alliance will see collaboration on multiple fronts, with the anticipation that over 100 properties may join the Tribute Portfolio in the years to come.

Marriott International and Delonix Group are set to redefine the landscape of premium hospitality in China through their long-term cooperation. Delonix Group, boasting a diverse portfolio encompassing ten hotel brands and over 1,400 hotels either operational or in development, is well-positioned to bring a wealth of experience to this partnership.

In this groundbreaking collaboration, Marriott International will extend the franchise of its Tribute Portfolio brand to select Grand New Century and other premium brand hotels managed by Delonix Group. This move is expected to amplify the brand's visibility, making these properties available for booking through both companies' direct channels and integrated into their respective loyalty programs.

Alex Zheng, Executive Chairman of Delonix Group, expressed confidence in the premium hotel market in China. Leveraging Marriott's Tribute Portfolio brand, competitive cost structure, and loyalty program, along with Delonix Group's rapidly growing Betterwood membership program, the collaboration aims to provide added value to hotel owners and elevate travel experiences for Chinese travelers.

Marriott International's President for Greater China, Yibing Mao, emphasized the excitement about the collaboration and the opportunity to serve the evolving needs of Chinese travelers. He highlighted the strength of Delonix Group in developing and operating hotel assets in the local market, synergizing effectively with Marriott's global expertise.

With Chinese travelers increasingly seeking authentic destination experiences, Gavin Yu, Chief Development Officer for Greater China at Marriott International, expressed enthusiasm about introducing collection brands like Tribute Portfolio. These brands cater to customers seeking distinctive, quality lifestyle experiences that resonate with each unique destination.

Delonix Group, founded in 2005, has grown its portfolio to include ten core brands, restaurants, and entertainment venues. Grand New Century, the Chinese-chic premium hotel brand within the group, has a significant presence with 180 properties and over 50,000 rooms.

Tribute Portfolio, part of Marriott International, stands as a global family of over 100 independent hotels known for their captivating design and vibrant social scenes.

It's essential to note that all statements in this press release are made as of January 23, 2024. Both Marriott International and Delonix Group acknowledge the dynamic nature of the industry and do not undertake any obligation to update or revise these statements. The press release includes forward-looking statements, subject to evolving risks and uncertainties.

In conclusion, the Marriott-Delonix partnership signifies a pivotal moment in the evolution of premium hospitality in China, bringing together global expertise and local market insights to create unparalleled experiences for travelers.

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