Marriott Bonvoy's Game Day Rituals Campaign and Contest Ahead of NCAA March Madness Tournament
Marriott Bonvoy® is marking its eighth year as the Official Hotel Partner of the NCAA® and the upcoming 2024 March Madness® tournament with the launch of its captivating "Score Big with Marriott Bonvoy Game Day Rituals" campaign and contest. This initiative comes from Marriott Bonvoy, Marriott International's diverse portfolio encompassing over 30 hotel brands, a renowned travel program, and a plethora of experiences tailored to every fan's preferences.
In the world of sports, fans exhibit fervent dedication to their favorite teams, often incorporating various rituals into their game day routines in hopes of securing victory. A recent survey conducted by Wakefield Research on behalf of Marriott Bonvoy unveiled that 63% of sports enthusiasts who adhere to game day rituals believe their team's success hinges on the completion of these routines.
Capturing the spirited fervor of sports aficionados, Marriott Bonvoy’s "Game Day Rituals" campaign showcases NCAA athletes, coaches, and fans as they prepare for games at various Marriott Bonvoy hotels. In a promotional spot crafted by Riott Haus Creative, Marriott International’s in-house creative agency, viewers witness women’s college basketball coach and Marriott partner, Sydney Carter, finding solace in meditation at the tranquil JW Marriott Clearwater Beach Resort & Spa. Meanwhile, the Fairfield Inn & Suites Raleigh Wake Forest serves as a rallying point for the University of North Carolina’s star point guard, Elliot Cadeau, with the university's marching band energizing the atmosphere with a lively rendition of "Roam," Marriott Bonvoy’s anthem from its ongoing "Roam Around The World" campaign. Elsewhere, at the pet-friendly Aloft Tampa Midtown, a UCLA fan and his furry companion flaunt their game day attire by the pool, while Duke’s Blue Devil mascot ignites team spirit with his iconic forehead tape ahead of a crucial matchup.
"Our Game Day Rituals campaign encapsulates the exceptional travel experiences that Marriott Bonvoy provides for travelers, from sports fans to players and coaches alike," remarked Mandy Gill, Vice President, Continent Marketing, Marriott International. "Whether it is our convenient accommodations, exceptional associate service, or key amenities, each Marriott Bonvoy brand helps bring game day rituals to life, complementing every fan’s unique personality, passion, and lifestyle."
To honor the cherished game day rituals that animate the world of sports, fans have the chance to Score Big with an exclusive experience at the Women’s Final Four® tournament in Cleveland, Ohio.
Even for those not crowned winners of the Marriott Bonvoy Game Day Rituals Contest, the excitement doesn't end. They can still partake in the thrill by bidding on Marriott Bonvoy Moments packages for similar fan experiences. Marriott Bonvoy Moments offers members exclusive access to once-in-a-lifetime experiences across the globe, from renowned concerts to premier sporting events, using points earned from travel and everyday activities.
"Game day rituals are paramount in preparing for a major matchup. As a player, donning my uniform right-side first was crucial for getting into a competitive mindset, a tradition I continue to uphold as a coach," shared women’s college basketball coach Sydney Carter. "Marriott Bonvoy’s Game Day Rituals campaign beautifully captures the significance of these traditions for teams and fans alike, whether it’s wearing a lucky jersey or engaging in meditation."
As the anticipation builds for the March Madness tournament, Marriott Bonvoy hotels are ready to welcome fans and players for their game day getaways. The Cleveland Marriott Downtown at Key Tower, located just a stone's throw away from the Rocket Mortgage Fieldhouse, provides unparalleled amenities and breathtaking city views, ensuring an unforgettable stay during the Women’s Final Four on April 5 and 7. Likewise, the Sheraton Phoenix Downtown in Phoenix, Arizona, promises elevated travel experiences, from its sun-kissed terrace pool to its state-of-the-art fitness facility, for those attending the Men’s Final Four® at State Farm Stadium on April 6 and 8.
