IHG Strengthens Position through Strategic Market Development

IHG successfully concluded its "Dream Bigger, Travel Better" 2024 Greater China Expo Roadshow in key cities, including Beijing, Shenzhen, and Shanghai. Hotels and resorts IHG continue to consolidate their position in the hospitality industry by strategically supporting market development and anticipating changes in guest needs.

For almost half a century, IHG has been at the forefront of the Greater China market, with a strategic focus on development and innovation. This extensive network includes eight sales centers strategically located throughout Greater China, enhancing procurement services and supporting the growth of business travel.

The well-known IHG One Rewards loyalty program has attracted over 130 million members, demonstrating its enduring popularity and coverage. IHG's interest in development is evident in its accelerated pace of hotel network expansion, particularly in reducing the time to open 100 hotels from 24 years to just 18 months. This milestone underscores IHG's presence in both megacities and economically developed regions. With approximately three-quarters of its room inventory in second to fourth-tier cities, IHG demonstrates a thoughtful approach to market penetration and development.

IHG's initiatives closely align with current market trends, as emphasized in the Chinese Government's Two Sessions Work Report. The focus on digital and green consumption reflects IHG's commitment to sustainable development and innovation. Additionally, the 2024 Greater China Expo Roadshow serves as a platform for showcasing IHG's innovative services and environmental initiatives, catering to evolving consumer preferences.

The focus on diverse investment models and product innovations underscores IHG's commitment to meeting market demands. The Franchise+ model, along with refreshed brands such as Holiday Inn Express 3.0 and HUALUXE Hotels & Resorts 2.0, demonstrates IHG's adaptive approach to consumer preferences and market dynamics.

IHG's strategic initiatives, foresight in market trends, and commitment to sustainable development and talent development position it as a leading player in the hospitality industry, driving innovation and excellence in guest service.