IHG Hotels & Resorts Unveils Spectacular Openings in 2024 Across Greater China
In the wake of a promising resurgence in Greater China’s cultural and tourism sector in 2023, IHG Hotels & Resorts (IHG), a global hospitality powerhouse, is gearing up for a year of remarkable developments in 2024. Under its visionary ethos of "True Hospitality for Good," IHG is poised to capitalize on the region's burgeoning energy and market optimism.
Expanding on the burgeoning cultural and tourism landscape, Daniel Aylmer, Managing Director of IHG Greater China, underscores the shifting consumer aspirations and the pivotal role of the hospitality industry in fulfilling these desires. With an eye on the Year of the Dragon, Aylmer highlights the buoyant outlook fueled by favorable domestic tourism policies and a resilient cultural tourism sector.
IHG's extensive portfolio, comprising 12 distinct brands with over 1,200 openings and pipelines, stands as a testament to its commitment to catering to diverse traveler preferences across Greater China.
Pioneering Luxury in Tier 2 and 3 Cities
The burgeoning demand for upscale travel experiences has spurred IHG's strategic expansion into second and third-tier cities. Introducing its flagship brand, InterContinental Hotels & Resorts, to emerging locales like Xiangyang, Hubei, and Taichung, Taiwan, IHG aims to tap into the burgeoning luxury market in these regions, promising unparalleled experiences for discerning travelers.
Expanding Horizons with Winter Sports Tourism
IHG's foray into themed tourism includes ventures into winter sports destinations, aligning with the growing popularity of such experiences during peak seasons. The introduction of Vignette Collection Shanghai Snow World Hotel and Crowne Plaza Shanghai Snow World underscores IHG's commitment to facilitating high-quality winter sports holidays, catering to a diverse array of travelers.
Dominating the Heights in the Yangtze River Delta
As the Yangtze River Delta emerges as a cultural and economic powerhouse, IHG is set to unveil Hotel Indigo Hangzhou Qianjiang CBD and Hotel Indigo Suzhou Jinji Lake. These boutique hotels, renowned for their immersion in local culture, promise to redefine the luxury and lifestyle experience for travelers exploring this vibrant region.
Embracing Business Travel and Transportation Hubs
IHG's strategic presence in key business and transportation hubs is set to expand with the launch of voco Suites Shanghai Hongqiao CBD & EVEN Hotel Shanghai Hongqiao CBD, strategically positioned near vital urban infrastructure. Meanwhile, Holiday Inn Shanghai Pudong Airport and HUALUXE Shenzhen Bao’an cater to the burgeoning business travel market, offering seamless experiences for discerning travelers.
Revitalizing Growth through Franchise Operations
IHG's robust franchise model, spearheaded since 2016, continues to drive market expansion and brand influence across Greater China. With a focus on premium and essential collections, IHG's franchise initiatives, including Holiday Inn Express, voco Hotels, and Crowne Plaza Hotels & Resorts, are set to catalyze rapid growth and widen market penetration.
In conclusion, as IHG embarks on a transformative journey in 2024, its commitment to delivering unparalleled hospitality experiences across Greater China remains unwavering. With a strategic focus on innovation, sustainability, and guest-centricity, IHG is poised to set new benchmarks in the region's hospitality landscape, enriching the travel experiences of millions.
