IHG Hotels & Resorts to Open voco Hiroshima in 2027

IHG Hotels & Resorts has struck a significant management agreement with Samty Corporation, marking its inaugural project with Samty K.K. to launch voco Hiroshima by late 2027. This strategic move positions voco Hiroshima as the second voco hotel in Japan, following the successful launch of its predecessor in Osaka in 2023.

Located amidst dynamic urban development adjacent to Hiroshima Station, the forthcoming 301-room hotel will seamlessly blend modern conveniences with the rich historical fabric of the region. Drawing inspiration from the renowned Saigoku Kaido of the Edo period, the hotel's design will pay homage to history and cultural heritage.

It is noteworthy that the project has received approval from the Minister of Land, Infrastructure, Transport and Tourism, underscoring its significance as a "Private Sector Guided Facilities Development Project." This underscores the commitment not only to elevate the hospitality sector but also to contribute to the growth and resilience of the local community.

With its privileged location within walking distance of the Atomic Bomb Dome - a UNESCO World Heritage Site - voco Hiroshima is poised to attract discerning travelers seeking a blend of tranquility, history, and culinary delights. The hotel's proximity to downtown Hiroshima further enhances its allure as a gateway to exploring the city's numerous attractions.

The arrival of the voco brand in Hiroshima promises to redefine typical hotel experiences. From personalized welcome procedures to thoughtfully designed spaces for relaxation and social interaction, guests can expect unparalleled comfort and authenticity.

IHG's presence in Hiroshima marks not only a significant milestone in its expansion strategy but also a commitment to delivering positive experiences at the new hotel. With the opening of voco Hiroshima in 2027, a new phase in the Japanese hotel business is anticipated to emerge.