Hyatt's Ambitious Expansion: Transforming Travel in Europe, Africa, and the Middle East
Hyatt Hotels Corporation has unveiled its robust growth plan for 2024 and beyond, spotlighting an unprecedented expansion across Europe, Africa, and the Middle East (EAME). This strategic move, buoyed by a record year of deal signings in 2023, aims to solidify Hyatt as the go-to brand for discerning travelers, customers, and owners. The impressive pipeline, boasting 127,000 rooms globally, marks a nearly 40% increase from Hyatt's current portfolio, with key focus areas including Spain, the UK, Italy, Portugal, and Greece.
This expansion includes the launch of AluaSoul Costa Adeje in Tenerife, Spain's largest Canary Island, and Palace de Muro in Alcúdia, Mallorca. Both resorts, owned by Stoneweg, are set to redefine luxury travel in the region. AluaSoul Costa Adeje, opening in late 2024 after a comprehensive renovation, promises a 226-room paradise on the Adeje coast. Ideal for a lively getaway, it offers guests a blend of excitement and tranquility. Meanwhile, Palace de Muro, a tranquil 184-room resort near Albufera natural park, is poised to offer a serene retreat on the pristine beaches of Muro Beach, Alcudia Bay.
Miguel Casas, Managing Director of Stoneweg Hospitality, expresses enthusiasm for these projects, highlighting their significance in elevating Hyatt's brand presence and offering unparalleled guest experiences. Javier Águila, Hyatt's Group President for EAME, echoes this sentiment, emphasizing their commitment to being the preferred hospitality brand.
Additionally, Hyatt's Inclusive Collection, led by Javier Coll, Global Head of Hyatt Inclusive Collection Growth, is set to captivate the all-inclusive market. The 2024 openings, including in Spain and Greece and new entries in Portugal, underline Hyatt's strategic focus on markets that resonate most with their clientele.
The 2024 expansion also features more than 70 properties across Hyatt's diverse brand collections. The Timeless Collection, including Park Hyatt Johannesburg and Park Hyatt London River Thames, offers a home-like experience in key markets. The Boundless Collection, with properties like Thompson Rome and Thompson Vienna, aims to provide unique and inspiring experiences. The Inclusive Collection is set to grow with luxury all-inclusive resorts like Dreams Madeira Resort, Spa & Marina, and Zoëtry Halkidiki Resort & Spa, catering to the evolving preferences of travelers.
In summary, Hyatt's strategic expansion in EAME signifies a transformative era in the travel industry, offering a range of exquisite, tailored experiences to travelers seeking luxury, comfort, and memorable adventures.