Hungarian airline Wizz Air is receiving bad news: panic over the loss of thousands of passengers.
The company, which has been struggling with engine malfunctions, now faces the prospect of further passenger losses following this disappointing news. Reacting to the findings, Wizz Air's UK CEO shared his perspective on the situation.
The Hungarian airline was at the bottom of the ranking primarily due to dissatisfaction with customer service and insufficient value for money, especially on short-haul flights. Which? conducted a comprehensive study that covered 10,775 flights, gathering passengers' opinions on various aspects such as customer service, value for money, seat comfort, and food options. This was reported by dailynewshungary.com.
Travelers from the United Kingdom have complained about the Hungarian low-cost airline due to frequent delays and poor customer service, and one passenger expressed frustration with communication difficulties when seeking assistance. It is therefore not surprising that the airline received only one star for customer service, resulting in a low satisfaction index of 44%, behind Ryanair with 47%, Iberia with 49%, and Vueling with 53%.
However, Wizz Air's poor performance goes beyond customer service, as ratings in other categories, including value for money, are lower, despite the airline's positioning as a low-cost airline offering competitive fares.
Jet2, meanwhile, emerged as the survey leader with a five-star customer service rating and an impressive overall satisfaction rating of 80%.
Wizz Air is striking back. "Airfares have skyrocketed in recent years, and the least passengers should expect for their hard-earned money is a reliable service with friendly and easily accessible customer support when they are let down," says Rory Boland, travel editor at Which.
The low-cost airline has challenged the study's methodology, dismissing the results of the sample group as unrepresentative.
Marion Geoffroy, managing director of Wizz Air UK in the UK, responded: "We run customer satisfaction surveys across our network and hundreds of thousands of passengers have told us they are happy with the service we provide. Our results show that customer satisfaction is improving year on year and is much higher than this report indicates."
Geoffroy emphasized Wizz Air's compliance with CAA rules and stated that its performance is among the best in the UK.
Earlier, TravelWise wrote that last year was a landmark year for aviation security.