Hotels in Brussels are hoping for an influx of tourists ahead of the Olympics in Paris
Brussels hotels have high hopes that guests visiting the Olympic Games in Paris this summer will choose to stay in Brussels.
"The Eurostar to Brussels is often faster than the RER train to the suburbs of Paris," Brussels hoteliers say. Visit.brussels is launching a campaign to encourage sports fans attending the Olympic Games in Paris to also visit Brussels, according to Vrt.be.
Thus, the Visit.brussels travel website does not miss an opportunity to emphasize the proximity of the Belgian capital to Paris. An image campaign has been launched to popularize Brussels as an additional destination for people heading to Paris.
"Of course, we do not intend to compete with Paris," they said.
Brussels has already signed a media deal with Metropolitan, a magazine that is distributed on Eurostar trains. Meanwhile, negotiations are underway with Eurostar to make it easier and more affordable for travelers from Paris to reach Brussels.
"There are already positive signs here and there for Brussels, but it will become clearer from March what the impact will be. Then we will know the size of delegations from different countries," Visit.brussels summarized.
As TravelWise wrote, on the eve of the start of the 2024 tourist season, the capital of the Olympic Games, Paris, topped the list of the most attractive cities, ahead of Dubai, Madrid and Tokyo.
