Hilton's Expansion in Caribbean and Latin America Signals Record Growth

By Ivan PetrenkoFeb 23, 2024 20:47 PMNews
Stylish hotel room in Germany, Hamburg
Stylish hotel room in Germany, Hamburg. Source: pixabay

In the realm of global hospitality, Hilton (NYSE: HLT) emerges as a frontrunner, achieving remarkable strides in the Caribbean and Latin America (CALA) region. 2023 witnessed unprecedented growth, marked by the opening of 19 new hotels and approximately 4,000 rooms, a milestone unparalleled in Hilton's history within the region. Currently, Hilton's CALA portfolio boasts over 220 hotels and more than 40,000 rooms across 15 brands, spread across 29 countries and territories.

Last year proved instrumental for Hilton, with strategic market entries and brand milestones that solidified its presence in CALA and this success is attributed to Hilton's strategic collaborations with exceptional owners, facilitating the expansion of their award-winning brands. The momentum from 2023 shows no signs of abating, with a robust pipeline of 110 properties set to propel Hilton's growth trajectory in the region.

The growth story is multifaceted, with conversions comprising over 40% of the openings in 2023. Notable conversions include the Hilton Mendoza in Argentina, situated in the heart of the famed wine-making region, and Hilton San Salvador, marking Hilton's maiden venture into El Salvador's hospitality landscape. Strategic new build hotels have also contributed significantly, strategically positioned to cater to the evolving needs of travelers.

The all-inclusive segment emerges as a pivotal driver, with Hilton's foray into this domain marked by significant signings and openings. Noteworthy among these is the Hilton Cancun Mar Caribe All-Inclusive Resort, signaling Hilton's return to Cancun's coveted hotel zone. Additionally, the highly anticipated Zemi Miches All-Inclusive Resort, Curio Collection by Hilton, poised to open later this year, underscores Hilton's commitment to providing immersive experiences in the region.

Hilton's diverse portfolio of brands celebrates milestones, with focused-service brands like Hilton Garden Inn and Hampton Inn by Hilton expanding into new markets. The game-changing Tru by Hilton brand continues its expansion, with notable entries into Mexico and forthcoming debuts across several CALA countries. Lifestyle brands like Curio Collection by Hilton and Tapestry Collection by Hilton cater to travelers seeking unique experiences, further enriching Hilton's presence in urban and resort destinations.

The year 2024 holds promise, with Hilton gearing up to introduce more than 15 hotels across the Caribbean and Latin America. Highlights include the debut of the Waldorf Astoria brand in Costa Rica with the Waldorf Astoria Costa Rica Cacique, promising an unparalleled luxury experience amidst the region's scenic splendor. Additionally, the first all-inclusive Curio Collection by Hilton hotel in the Dominican Republic, Zemi Miches All-Inclusive Resort, is set to redefine luxury hospitality in the region.

In conclusion, Hilton's accelerated expansion in the Caribbean and Latin America signifies not just numerical growth but a commitment to delivering exceptional hospitality experiences across diverse markets. As the company continues to innovate and evolve, its footprint in CALA is poised to redefine luxury hospitality in the region.

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