Etihad Airways Elevates In-Flight Luxury with New Armani and ESPA Collaborations
Abu Dhabi's flagship carrier, Etihad Airways, has once again raised the bar for in-flight luxury with its latest collaboration with iconic Italian design house Giorgio Armani and the prestigious wellness brand ESPA. This partnership has resulted in an exquisite new collection of amenity kits and loungewear, setting a new standard for comfort and style in the skies.
Starting from the end of February, Etihad will progressively introduce these exclusive ranges across all cabins, offering a unique blend of Giorgio Armani's refined elegance and ESPA's renowned wellness expertise. First and Business class passengers, as well as those fortunate enough to experience The Residence—Etihad's unparalleled three-room suite—will be treated to bespoke amenity kits. These kits not only promise convenience and luxury during the flight but also serve as a stylish and functional memento of the journey, with collectible bags in various colors and styles.
In Business class, passengers will receive one of two unisex amenity kits: a clutch bag featuring "The Dunes" print, inspired by Abu Dhabi's Liwa desert, or a geometrically shaped cube bag, perfect for organizing personal items. These kits are filled with ESPA's luxury skincare products, ensuring passengers arrive at their destination refreshed and rejuvenated.
The pinnacle of in-flight luxury comes to those flying in The Residence and First class, with a large Giorgio Armani folio bag. This bag, collectible in four colors, is designed to accommodate tablets or even a 13" laptop, making it a perfect accessory for the stylish traveler. Inside, passengers will find an array of ESPA products alongside practical amenities such as eyeshades and a dental kit.
Etihad's commitment to passenger comfort extends to its loungewear and slippers. First and The Residence guests will enjoy bespoke Giorgio Armani loungewear, while Business class passengers on ultra-long haul flights will receive loungewear inspired by traditional Emirati dress, both designed for comfort and style.
In Economy, Etihad demonstrates its dedication to sustainable luxury with tote bags made from recycled PET bottles, offering a practical and eco-friendly gift for passengers on longer flights. These bags, featuring Etihad's iconic aircraft tailfin designs, come packed with inflight essentials, including Beekman hand cream.
This initiative reflects Etihad's ongoing commitment to enhancing the passenger experience through luxury collaborations and sustainable practices. Turky Al Hammadi, Head of Product and Hospitality at Etihad Airways, emphasized the dual focus on style and environmental sustainability, stating, "Not only will these bags be a handy gift, but they’ll help us to further reduce single-use plastic."
As Etihad continues to innovate in the realm of in-flight luxury, passengers can look forward to an unparalleled travel experience that combines the best of design, comfort, and sustainability.