Emirates and Real Madrid Team Up for Global Travel Campaign

Dubai, January 25, 2024: In a captivating fusion of football fandom and travel enthusiasm, Emirates Airlines and Real Madrid have unveiled a dynamic advertising campaign, aimed at inspiring global travel. This campaign, featuring the iconic Real Madrid players, underscores the airline's extensive reach across over 130 destinations worldwide.

The commercial, a masterpiece of creativity, showcases Real Madrid stars like Nacho, Vinicius Jr., Kepa, and Rodrygo. These athletes, transformed into on-screen magicians, fulfill viewers' dreams with a snap of their fingers, epitomizing the campaign's theme "Make It Better, Fly Better". This imaginative approach not only highlights the thrill of travel but also aligns perfectly with the magical experiences offered by Emirates.

This ad is strategically disseminated across various platforms, including Real Madrid and Emirates' social media, supported by targeted media in Spain, Mexico, Brazil, Egypt, Algeria, Morocco, and Australia. The choice of these regions reflects a thoughtful marketing strategy, aiming to tap into the massive fanbase of football and travel enthusiasts.

Emirates, known for its luxurious travel offerings, invites customers to explore stunning destinations like Dubai, Thailand, the Maldives, and Mauritius. The campaign emphasizes the airline's commitment to connecting customers with the most sought-after sunny retreats of the season.

The partnership between Emirates and Real Madrid, dating back to 2011, is a testament to the synergistic power of two globally recognized brands in aviation and football. Emirates, as the world's largest international airline, has been pivotal in connecting Real Madrid with its fanbase globally. The airline's involvement in football extends beyond Real Madrid, with sponsorships of other European giants such as AC Milan, SL Benfica, Olympique Lyonnais, and Arsenal.

This campaign reflects Emirates' broader engagement in sports, including sailing, tennis, golf, rugby, and horse racing, illustrating its commitment to a diverse range of athletic pursuits and audiences.

The collaboration between Emirates and Real Madrid is more than just a marketing venture; it's a celebration of global connections, shared passions, and the uniting power of sport and travel.