Elevating Mountain Tourism: A Sustainable Future Unveiled in Andorra
The 12th World Congress on Snow, Mountain, and Wellness Tourism, held in Andorra on March 20-21, 2024, spotlighted the transformative strategies for sustainable mountain tourism. In the face of climate change and evolving consumer preferences, the congress emphasized tourism's role in protecting mountain ecosystems, enhancing community resilience, and preserving cultural heritage.
Under the auspices of the United Nation's initiative for mountain regions, discussions at the congress centered on the growth of medical and wellness tourism, sustainability, and the promotion of premium tourism segments. Accurate visitor flow measurement was highlighted as essential for sustainable sector management.
Andorra's Prime Minister, Xavier Espot, stressed the achievement of pre-pandemic tourism levels and advocated for a balance between environmental sustainability and community well-being. He underscored tourism's potential as a solution to future challenges, focusing on the respect for nature, culture, and society.
The congress also featured discussions on policies to encourage diversification, innovation, and sustainability in mountain tourism. A new focus on health tourism reflected a strategic shift to diversify offerings and meet current tourist demands.
With over 300 participants from 14 countries, the congress exemplified global collaboration towards sustainable mountain tourism. Andorra’s approach to integrating wellness and adapting to new trends was praised as a model for future development, positioning mountain tourism as a key driver of sustainable growth and community benefit.