Delta Elevates the Marathon Experience as Official Airline of ACEA Run Rome 2024
In a landmark partnership, Delta Air Lines has announced its sponsorship as the Official Airline for the Acea Run Rome The Marathon 2024, marking its debut in aligning with this iconic event. Scheduled for Sunday, March 17, in Italy's historic capital, the marathon is set to offer both runners and spectators a blend of athletic endurance and cultural immersion, where ancient history and modern-day athleticism will intersect.
Delta's engagement with the Rome Marathon underscores the airline's innovative approach to global sporting events, providing a unique platform to showcase its brand in the Eternal City. The partnership introduces Delta to the marathon community in a city where history is palpable, offering participants the chance to run through the footsteps of time.
As part of the build-up to the event, Delta will inaugurate a “Walk in Stand" at the Expo Village located in the Palazzo dei Congressi on March 15-16. This initiative will highlight Delta's premier Delta One cabin, onboard amenities, and its collaboration with Spotify. A unique feature of this engagement is the creation of a “Run to the Beat" playlist on Spotify, inviting visitors to contribute their favorite songs, enhancing the marathon experience with personalized music tracks for runners.
Demonstrating a commitment to sustainability, Delta will actively participate in recycling efforts during the marathon by collecting plastic bottles. These bottles will be repurposed into a mosaic artwork by Studio Cassio, celebrating the fusion of traditional art with environmental consciousness. The artwork will commemorate Delta's 25 years of connecting Atlanta to Rome, embodying a journey of growth, connectivity, and sustainable practices.
As the leading airline connecting Italy and the United States, Delta continues to enhance its service offerings, with flights from Rome to major U.S. cities and the introduction of a new route from Naples to New York-JFK. This marathon sponsorship heralds a new chapter in Delta’s story, one where the spirit of Rome's marathon intertwines with Delta's mission to bring the world closer, underscoring a shared journey of endurance, discovery, and sustainability.