BWH℠ Hotels: Advancing Hospitality in Latin America

The hospitality landscape in Latin America is experiencing significant growth, with BWH Hotels leading the charge in expanding its presence through various development initiatives. Comprising three families of hotels—WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels—BWH Hotels boasts a diverse portfolio spanning all segments of the hospitality industry, from economy to luxury.

In response to the escalating demand for accommodations in the region, BWH Hotels has committed to a series of development projects. Projections indicate a surge in hotel demand, particularly in Mexico and Brazil and Mexico anticipates the addition of 29,000 new hotel rooms over the next four years, while Brazil leads Central and South America with over 17,000 rooms expected by 2027.

BWH Hotels is actively driving development across its brands in Latin America. Currently operating 76 properties in the region, with 30 more slated for development in the next two years, the company is expanding its footprint significantly. Recent additions include the introduction of Aiden® by Best Western Black Hotel Boutique in Mexico City and Best Western Patagonia in Chile. The opening of Best Western Salvador Hangar Aeroporto further underscores the company's commitment to growth, with 275 apartment-style rooms catering to discerning travelers.

BWH Hotels is set to introduce several upcoming projects, notably with its upscale boutique brand, Aiden by Best Western. Known for its unique neighborhood-centric designs, Aiden hotels offer guests a casual yet cultured experience. With plans to debut its first Latin American properties in 2024, including locations in Ecuador, Guyana, and El Salvador, Aiden by Best Western aims to redefine hospitality in the region.

WorldHotels, known for its curated selection of independent luxury properties, is also expanding its presence in Latin America. With 160 upscale and luxury properties worldwide, including Hotel Madero in Buenos Aires, Argentina, WorldHotels continues to offer authentic travel experiences. The forthcoming property in Mexico, set to open in Zapopan, Guadalajara, signifies the brand's commitment to growth in the region.

Ron Pohl, President of International Operations at BWH Hotels and President of WorldHotels, emphasizes the company's dedication to Latin America's growth. With a main office in Mexico City overseeing development strategy, BWH Hotels provides unparalleled support to its properties, ensuring profitability through strategic partnerships and innovative marketing initiatives.

In conclusion, BWH Hotels remains at the forefront of the hospitality industry in Latin America, poised for continued expansion and development across its diverse portfolio of brands.