Brazil's Innovative Roadshow to Boost South American Tourism
Brazil is taking a significant step towards enhancing its tourism outreach in South America with the initiation of the Visit Brazil Roadshow from February 19 to 27. This strategic campaign is designed to showcase Brazil's diverse tourist attractions across five pivotal South American cities, aiming to rejuvenate international interest and forge stronger regional tourism ties.
According to travel2latam, the roadshow is a key part of Brazil's efforts to rebound to pre-pandemic tourism levels, with regional markets comprising nearly half of its six million foreign visitors in 2023. This initiative underscores Brazil's commitment to leveraging its cultural and geographical proximity to attract more South American tourists, highlighting the country's unique offerings from stunning beaches and luxurious resorts to rich cultural experiences and adventurous landscapes.
Key cities hosting the roadshow include:
- Montevideo, Uruguay on February 19;
- Buenos Aires, Argentina on February 20;
- Santiago, Chile on February 22;
- Lima, Peru on February 26;
- Bogotá, Colombia on February 27.
This tour is part of a broader strategy by Embratur, the Brazilian Agency for International Tourism Promotion, to enhance air connectivity and promote Brazil's tourism sector. With 36 weekly flights connecting these cities to Brazil, the roadshow aims to facilitate greater cultural exchange and boost tourist inflow from Argentina, Chile, Colombia, Peru, and Uruguay.
2023 marked a record year for Brazil, with international tourism generating US$6.9 billion, surpassing the high set during the 2014 Soccer World Cup. This achievement reflects Brazil's successful efforts to reintegrate with the global community, showcasing its vibrant democracy, diversity, and commitment to sustainability.
The Visit Brazil Roadshow, supported by strategic partnerships and aimed at highlighting Brazil's multifaceted attractions, is set to play a crucial role in attracting South American tourists, promising a bright future for Brazil's tourism industry.