Amadeus and Sustainable Hospitality Alliance Partner for Eco-Friendly Travel

Amadeus, a global powerhouse in travel technology, has recently joined the Sustainable Hospitality Alliance, marking a significant stride towards creating a more sustainable and responsible hospitality sector. This collaboration is poised to harness Amadeus' expertise in travel and tourism, aligning it with the Alliance’s vision of Net Positive Hospitality. The goal is clear: to ensure the hospitality industry contributes more to destinations than it takes.

The Sustainable Hospitality Alliance, a collective of 27 leading hotel companies overseeing over 50,000 properties, aims to unite the hospitality industry in addressing global challenges. It focuses on fostering a sector that positively impacts destinations, not just economically, but also in terms of environmental and cultural preservation. Amadeus’ role in this grand scheme involves holding a permanent seat on the Senior Advisory Council, where it will provide strategic counsel and help spearhead change towards this ambitious objective.

Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, highlighted the importance of including Amadeus in their discussions. With its extensive global travel knowledge, Amadeus is set to be a game-changer, driving the collaborative effort needed to tackle the hospitality industry’s challenges. The company’s inclusion in the Senior Advisory Council is deemed a critical step in this journey, expected to benefit not only the industry players but also the environment and local communities.

Francisco Pérez-Lozao Rüter, President of Hospitality at Amadeus, emphasized their commitment to a sustainable travel industry. Leveraging their status as a global travel technology provider, Amadeus aims to make a substantial contribution to the Alliance. By sharing insights and best practices from various travel sectors, they aspire to expedite the industry’s progress towards net positive hospitality.

Amadeus's dedication to sustainability extends beyond this partnership. The company is actively involved with the Green Software Foundation and the Travalyst coalition, working with a vast network of customers and partners to offer more sustainable travel options. This move by Amadeus is a testament to the growing trend of eco-consciousness in the travel industry, particularly appealing to regular business travelers and experienced personal travelers who are increasingly seeking sustainable and responsible travel options. As the industry evolves, this partnership sets a precedent for future collaborations aimed at building a more sustainable travel and hospitality sector.