Air France Launches Campaign for Paris 2024 Olympics

By Ivan PetrenkoApr 17, 2024 22:03 PMNews
Share:
Air France plane flying in the sky
Air France plane flying in the sky. Source: unsplash

As the Paris 2024 Olympic and Paralympic Games approach, Air France has unveiled a new advertising campaign, celebrating its role as an official partner. The campaign features a striking visual of a young woman whose makeup mirrors the French flag, designed by renowned make-up artist Carole Lasnier. This image, symbolizing French hospitality, took over four hours to create and was captured by photographer Olivier Rose.

The campaign will be visible at major French airports such as Paris-Charles de Gaulle and Paris-Orly, extending to Air France's lounges and various billboards across the country. It aims to greet athletes and visitors with messages in multiple languages, reflecting France's welcoming spirit.

Fabien Pelous, Air France’s SVP Customer Experience, emphasized that the campaign underscores the airline’s dedication to the French art of hospitality, mirroring the Olympic values of openness and pride. This promotional effort not only highlights the airline’s role in facilitating an international gathering but also its deep-rooted values in service and elegance, encapsulated in their slogan, "Elegance is a journey. Air France."

Additionally, the campaign extends to digital platforms, targeting audiences globally with both printed and online material focused on the Olympic highlights. Air France also plans to provide a behind-the-scenes look at their Olympic preparations, including logistics like transporting sports equipment, through a series of videos, enhancing their engagement with global sports fans and travelers alike.

Top Articles
Luxury hotels in France for the perfect vacation

Top 20 delightful luxury hotels in France

Jun 16, 2024 10:01 AM
Top 10 benefits of traveling: how traveling to other cities and countries makes us healthier and happier and why you should pack your bags now

Top 10 benefits of traveling: how traveling to other cities and countries makes us healthier and happier and why you should pack your bags now

Jun 15, 2024 09:05 AM

Where to stay in Seville: Top 10 hotels for every traveler

Jun 14, 2024 09:17 AM

Budget flights: the best US low-cost airlines for budget travelers

Jun 13, 2024 08:39 AM
More News
Air Canada airplane in flight against blue sky

Autism Aviation Days Help Children with Autism Experience Air Travel

Jun 16, 2024 14:30 PM
Empty Glastonbury Festival stage setup on a sunny day

Glastonbury Festival Encourages Eco-Friendly Travel by Train

Jun 16, 2024 12:30 PM

Enhanced Bus Services Transform Travel in West Cumbria

Jun 16, 2024 10:30 AM

Free Bus Travel Could Revolutionize Youth Mobility in England

Jun 16, 2024 08:30 AM
Skyline of Portsmouth featuring Spinnaker Tower and harbor

Explore Portsmouth for Free on Clean Air Day

Jun 16, 2024 06:30 AM
Person using a smartphone

Beware of Social Media Travel Scams: How to Protect Yourself

Jun 16, 2024 04:30 AM
View of Innsbruck with snow-capped mountains in the background

New Direct Flights from Warsaw to Innsbruck Open the Alps to Travelers

Jun 16, 2024 02:30 AM
Red double-decker Stagecoach bus parked in front of a building

Stagecoach to Cut Bus Services in Northern Scotland

Jun 16, 2024 00:05 AM
Symbols for disabled and non-disabled access on a blue background

Warwickshire Enhances Early Morning Travel for Disabled Residents

Jun 15, 2024 22:30 PM

Opening of Elmbank York A New Hotel in the Tapestry Collection by Hilton in York

Jun 15, 2024 20:30 PM

Marriott International Expands Hotel Network in France

Jun 15, 2024 18:30 PM
Port Noarlunga South Australia

South Australia's Capital Has a New Spring in Its Step — Here's Where to Stay in Adelaide

Jun 15, 2024 17:30 PM
Hand holding a smartphone with a map

Travel Advisory: Lane Closures and Delays Impact Major NYC Transportation Hubs

Jun 15, 2024 17:00 PM
Utilizing renewable energy sources and waste recycling for a sustainable future

Margaritaville Utilizes Power Knot Ocean Biodigesters on Its Cruise Ships

Jun 15, 2024 16:30 PM
Flooded countryside in Northern England with tourists navigating submerged roads

Travel Alert: Flooding Threatens Northern England Travel Plans

Jun 15, 2024 16:00 PM

The US Fines Emirates $1.8 Million For Flying Below 32,000 Feet Over Iraq

Jun 15, 2024 15:30 PM

Savvy Traveler Shares Trick to Bring Extra Luggage Without Extra Fees

Jun 15, 2024 15:00 PM
Electronic train schedule board at a European station

Eurail Pass Updates Travel Conditions Across Europe

Jun 15, 2024 14:30 PM
Marktplatz in Werder (Brandenburg), Germany

Discover the Hidden Gem of Brandenburg an der Havel During Euro 2024

Jun 15, 2024 14:00 PM
Sunset in Mexico City Airport Aeromexico airplane

Cirium Reveals The World's Airlines & Airports With The Best On-Time Performance In May

Jun 15, 2024 13:30 PM
Cat yawning on the street

Discover Aoshima: Japan's Tranquil 'Cat Island' Where Felines Outnumber Humans

Jun 15, 2024 13:00 PM
Red double-decker Stagecoach bus parked in front of a building

Traveling to Cambridge Pride: Discounts for Lincolnshire Residents

Jun 15, 2024 12:30 PM

Best UK Pubs to Watch Euro 2024

Jun 15, 2024 12:00 PM

FAA Investigates Boeing 737 MAX 8 Dutch Roll on Southwest Airlines Flight

Jun 15, 2024 11:30 AM
Bird’s eye view of Vilnius on sunset

European City Earns First Michelin Stars, Celebrates Quirky Food Festival

Jun 15, 2024 11:00 AM
Frontier Airlines aircraft in flight against a blue sky

Frontier Airlines Expands Routes with $19 Fares Across Nine Airports

Jun 15, 2024 10:30 AM