Air France Launches Campaign for Paris 2024 Olympics
As the Paris 2024 Olympic and Paralympic Games approach, Air France has unveiled a new advertising campaign, celebrating its role as an official partner. The campaign features a striking visual of a young woman whose makeup mirrors the French flag, designed by renowned make-up artist Carole Lasnier. This image, symbolizing French hospitality, took over four hours to create and was captured by photographer Olivier Rose.
The campaign will be visible at major French airports such as Paris-Charles de Gaulle and Paris-Orly, extending to Air France's lounges and various billboards across the country. It aims to greet athletes and visitors with messages in multiple languages, reflecting France's welcoming spirit.
Fabien Pelous, Air France’s SVP Customer Experience, emphasized that the campaign underscores the airline’s dedication to the French art of hospitality, mirroring the Olympic values of openness and pride. This promotional effort not only highlights the airline’s role in facilitating an international gathering but also its deep-rooted values in service and elegance, encapsulated in their slogan, "Elegance is a journey. Air France."
Additionally, the campaign extends to digital platforms, targeting audiences globally with both printed and online material focused on the Olympic highlights. Air France also plans to provide a behind-the-scenes look at their Olympic preparations, including logistics like transporting sports equipment, through a series of videos, enhancing their engagement with global sports fans and travelers alike.